Strong Island Co.

Strong Island Sounds Podcast with Longlive Radio Episode 33

Charlie is back with the 33rd episode of Longlive Radio for the Strong Island Sounds podcast:

This week I was a bit ill, you can tell. The show must go on though, and to be fair, it’s not like I ever sound professional normally…There’re some Autumn songs, as we find ourselves heading into that time of year, and also a close look at one of my favourite bands, The Lemonheads.

As well as 2 (!) themes for you this time out, there’s also tunes from Tim Buckley, The Aloof, Koushik and eighties psychedelic outfit, The Rain Parade. Sam also gives us his selection with a sideways look at the Autumn theme.

Enjoy, and next time I’ll try not to be delirious with a fever.

Charlie x

01) Autumn Leaves – Chet Baker
02) The Outdoor Type – The Lemonheads
03) Bother – Les Sins
04) Autumn Almanac – The Kinks
05) Dolphins – Tim Buckley
06) Stove – The Lemonheads
07) Different Drum – The Lemonheads
08) One Night Stand – The Aloof
09) I Look Around – The Rain Parade
10) Rudderless – The Lemonheads
11) Big Gay Heart – The Lemonheads
12) Is That All That There Is – Peggy Lee
13) Autumn’s Child – Devendra Banhart
14) Battle Rhymes For Battle Times – Koushik
15) If I Could Talk I’d Tell – The Lemonheads
16) Autumn Stone – Small Faces

Strong Island Sounds Podcast with Longlive Radio Episode 33

One Day Art Exhibition by Melanie Brundrit Today in the Sir Loin of Beef

Local artist/painter Melanie Brundrit is having a one day pop-up exhibition in The Sir Loin of Beef pub on Highland Road today from 12 noon through to 9pm. Melanie works in different styles and all the work is original and for sale.

You can see an example of Melanie Brundrit’s work below and see more of her work on her website:

Melanie Brundrit

Portsmouth Filmmakers Create Film for RNLI

A group of local filmmakers recently worked with the RNLI on producing a short film to help them promote their Fish Supper campaign. We caught up with Writer/Director/Producer/Editor/Composer Aram Atkinson to find out more about the project and how they all got involved:

“Working with the RNLI (a charity that saves lives at sea) is an absolute privilege and it’s humbling to witness, first-hand, the commitment of our volunteer crews. So when the open brief for Fish Supper – “The Call of Home” came through, a campaign to highlight the sacrifice both crew and their families make, it was a chance to give something back.

The video was heavily influenced by Portsmouth talent: Riyadh Haque (director of photography); Sarah Mercer (storyboard artist); Chris Batholomew (sound designer); and myself as writer/director all hail from the local area. I was also lucky enough to have others involved too and a hugely talented cast. A special mention must be reserved for both Lizard and Salcombe lifeboat stations who accommodated our every request.

The 3-day shoot was chaotic, fast-paced, complex, but above all, incredibly enjoyable and immensely rewarding. I can honestly say it was the best shoot I have been on and I believe everyone felt the same. It was a personal achievement to have my first 1 million hit film across social media, but more than anything, I am overjoyed I managed to involve so many deserving people from my upbringing around Portsmouth, and I am sure it won’t be too long before I call upon home again.”

The film was shot on the Sony a7S with Metabones EF Adapter with Nikon, Canon and Samyang Lenses. 4K and 1080p from the Atomos Shogun with a small section shot on the GoPro and Panasonic GH4 (drone shots). Some shots stabilised on the MoVI M5. Edited and coloured in Adobe Premiere CC 2015.

You can watch the film below but I recommend you watch it fullscreen as it is beautifully shot.

Go to for more details on how you can get involved by hosting your own fish supper from the 9th to the 11th of October!


Writer/Director/Producer/Editor/Composer: Aram Atkinson
Director of Photography/Colourist: Riyadh Haque
Assistant Director: Leonie Marzecki
Sound: Nathan Williams
Camera Assistant/Production Runner: Ben Thomas
Sound Design: Lawrence Kendrick | Jungle Studios
Composer: Aram Atkinson
Score Mastering: Chris Bartholomew
Storyboard Artist: Sarah Mercer


Dad: Tim McDonnell
Mum: Sienna Gray
Son: Patrick Hannawin
Daughter: Freya Hillyer
Voiceover Artist: Gavin Marshall

Portsmouth Filmmakers Create Film for RNLI

Created in Portsmouth Art Trail Returns for 3rd Year from 16th to 18th October

Created in Portsmouth returns again for its third year this month, with local artists, jewellers, makers, designers, painters, glassmakers and more open the doors to their studios and workplaces to the public. This event really brings the focus to the city from other county-wide events and for three days (16th to 18th October) means you can experience the creative and exhibition workspaces that are home to over 20 local creatives in 11 different locations. With all of these locations within fairly easy walk of each other you can really explore Created in Portsmouth as an arts trail, working from one location to the next, seeing and experiencing the work of the artists as you go.

The creatives involved are:

– Lesley George
– Shake Your Glass & Emma Nicol
– Kevin Dean
– The Southsea Workbench
– Colin Merrin, Trudy Barber & “Smock & Ballpoint”
– Copper Hare, Printsink & Southsea Jewellery
– Maggie Ambler
– Evagelia Hagikalfa, Tracy Hodder & Conor Devine
– Sue Meredith Illustration & Katherine Webber Jewellery
– Little Duck Forge & Donna Carter
– Dancingpot & Sheila Mackie

Check the Creating in Portsmouth website for full details of the event, the artists and the locations:

Creating in Portsmouth 2015

Creating in Portsmouth 2015 - Colin Merrin
Ghost Ring by Colin Merrin.

Creating in Portsmouth 2015 - Emma Nichol
Cushion by Emma Nichol.

Coastguard Studio Becomes a Popup Cinema for Making Waves Film Festival

As part of the Making Waves Film Festival, this Saturday (26th September) the Coastguard Studio will be transforming the once Coastguard Tavern’s ‘Legends Bar’ into a visual cave, to accommodate 4 classic movies.

Entrance will be through the rear of the building, the bar will be open and let’s not forget ice cream intervals…

This is an invite only event with a maximum capacity for each screening of 60, for an invite, Like Coastguard Studio on Facebook and help share the link to the event (this link HERE). The event is free.

The films and their screening times are as follows:

Buffalo 66 at 12pm
The Ecstasy Of Wilko Johnson at 2pm
Joe Strummer: The Future Is Unwritten at 4pm
Exit Through The Gift Shop at 6pm

Coastguard Studio Becomes a Popup Cinema for Making Waves Film Festival

M.33 Destination Dardanelles Film Premiere Tomorrow on the M.33

Strong Island Media has been working with the National Museum of the Royal Navy since the spring on a special film project with local young people that explores what life was like onboard HMS M.33, the only surviving Royal Navy ship from the Gallipoli Campaign of World War One. This year saw the centenary of the campaign and the ship in August was opened to the public after a huge refit turning the ship in to a fantastic new addition to Portsmouth Historic Dockyard.

The M.33 Destination Dardanelles film project saw young people from Portsmouth Young Carers work with the museum and Strong Island Media on a series of film production and museum outreach workshops where the group explored the real history of the ship through the crew diaries & letters and photos taken 100 years ago. The group developed a film treatment before learning how to film, direct, storyboard and much more. The project also had young actors from Fluid Motion‘s theatre group in Fareham take on many of the acting roles in the film during the two production days on board the ship before it opened to the public.

Tomorrow (Friday) evening at 7pm sees the premiere screening of M.33 Destination Dardanelles as part of the Making Waves Film Festival, with the ship itself acting as the cinema. The film production team and the cast will be in attendance and it is open to the public too. The screening is free and you can book online HERE.

Following the screening of M.33 Destination Dardanelles will be a screening of Gallipoli – End of the Road at 7:30pm, a fascinating Turkish film released in 2013 that focuses on the Gallipoli Campaign, set in April, 1915 during the First World War in Canakkale. You can find out more about the film and book online HERE.

Check some production shots below of the film and the trailer too.

M.33 Destination Dardanelles (1)

M.33 Destination Dardanelles (2)

Vote for Bored of Southsea in the Core Store Challenge

Grey (UK skateboarding magazine) and Converse Cons present Core Store Challenge 2015, a regional competition that focuses on real street skating across the UK. A select few skate shops around the UK were invited (including London’s Slam City Skates, Bristol’s Fifty-Fifty and Manchester’s Note) to take part and film an edit in just over one week and then a week to edit their footage in to a final film. Portsmouth’s very own Bored of Southsea got involved and despite some weather issues and Victorious Festival they put out an awesome skate video for the project which can be watched below. Props to all the guys involved, stoked to see some solid street skating going down in the city, all filmed and edited by Rob Crawford.

You can get involved with Core Store Challenge to by voting for your favourite film, the edit with the most votes wins, with the winners announced on the 28th of September.

Visit the website to see all of the edits and vote:

Core Store Challenge

Portsmouth Opps Fair Returns in October

The Portsmouth Opps Fair returns to Guildhall Portsmouth for its fifth year, with a focus on raising the aspirations and expectations of young people by getting them excited about living and working in the City. The event brings together thousands of local children to come along with their friends and family to join in some interactive sessions and workshops whilst learning about different pathways into careers and get practical advice.

This year’s event happens on the 10th of October and has a wide variety of exhibitors from dance company Fluid Motion to the Kings Theatre, the Army to The Mary Rose Museum, BAe Systems to Portsmouth Cultural Trust and local digital company Si digital (you can find a larger list of exhibitors HERE). All the stands have lots of information about the business sector and the businesses and organisations plus lots of activities and fun practical demonstrations.

As well as the exhibition stands there is also Speaker’s Corner where you can chat to an expert in Website Design, a Senior Sister from the NHS, a System Engineer from Qinetiq, or even a Virgin Atlantic Pilot. Throughout the event different business professionals will be in the Speaker’s Corner to answer all your questions.

Find out more about the Opps Fair on the website:

Portsmouth Opps Fair (4)

Portsmouth Opps Fair (3)

Portsmouth Opps Fair (2)

Portsmouth Opps Fair (1)

Steve and Alec Take On The Mongol Rally in a Nissan Micra

On the 19th of July 2015 Steve Lilley & Alec Wilding went on the road trip of a lifetime, taking part in the epic Mongol Rally for the charity MIND. Steve is from Bognor and Alec from Worthing, but spent many years living in Portsmouth. For those that aren’t familiar with the challenge, it involves driving two-thirds the circumference of the world from London to Ulan-ude in Siberia, but unlike other rallies, for this you have to do it in a 1 litre engine old banger (the rules define it as “The car must be small and rubbish”) plus the team must be completely unsupported and self sufficient.

Over 10,000 miles in a tiny car with no route, no maps, no GPS and no support crew…a true adventure. We met up with the guys before their trip and hooked them up with some Strong Island Clothing Co clothing it can get really cold in those mountains. Once the guys got back we caught up with them to find out how the really went:

How did you guys come up with he idea to take part in this rally?

We met in 2004 in the south of Thailand and became mates after realising we were both from the south coast! After having both narrowly avoided the Tsunami, we kept in touch and continued to travel and organise various adventures since being back in the UK. The rally was Steve’s idea, after seeing a Reddit post about the rally. He suggested it to me during a trip climbing Crib Goch and felt we would be a good team as we were both pretty well travelled, but were always looking for the next big thing. We kind of saw this as the ‘ultimate’ and were keen to visit countries neither we (or anyone we knew!) had been to.

Setting off from Bognor
Setting off from Bognor.

How did you end up with the Micra? Was it modified for the trip?

The Micra (La-Lah, as named by her previous owner as she is yellow like the teletubby and also the last 3 letters of her number plate spelt LAH) was kindly given to us by Nissan Yeomans of Bognor Regis after we got in touch with local dealers and sought sponsorship. They did a cracking job of replacing some parts that we knew would take a beating, including adding a sump guard and new rear axle.

Fireworks in Dubrovnik, Croatia.
Fireworks in Dubrovnik, Croatia.

What was the route? Were there any places you were looking forward to? Any you were worried about?

There are 250 teams that take part in the rally (we were one of less than 100 that finished!) and there is no set route. Some teams drive through Ukraine and Russia, whereas we decided to take the more adventurous “southern route”. This took us across Turkey and into Iran (and very near the Syrian border and bandit country!). After spending a couple of nights in Tehran, we drove across the rest of Iran and into Turkmenistan where we attempted “as many ‘stans as you can”. We followed the “Silk Road” and the Pamir highway (the highest road in the world, which at 4,300m is higher than Mont Blanc!) and also drove along the border of Afghanistan and China. We then smashed it up through Krygygzstan (still no idea how you spell or pronounce this) and then into Borat country, Kazakhstan! Then it was into Mongolia and finally, to the finish at Ulan-Ude in Siberia.

We were really psyched about Tajikistan and Iran, but also Mongolia just because it is so desolate. There weren’t any places we were particularly scared of – but you could definitely feel the tension in the air at the Turkey/Iran/Syria/Iraq border. Afghanistan was beautiful!

The Western Himalaya's
The Western Himalayas.


It looks like you guys teamed up on some of the sections with other cars?

As there is no UK embassy in Iran, we had to pay for a guide from the Iranian Ministry of Foreign Affairs. To keep the costs down, we arranged to join up with a convoy of 3 other teams. Getting to the border on time proved a challenge and we had to do some big drives to ensure we were there on time! After that, there were other parts of the rally where we bumped into teams (they tend to stick out in their shit cars and there aren’t that many other Nissan Micra’s or Daewoo Matiz’s in Mongolia!) and adopted a policy of ‘safety in numbers’. The other people taking part where from all over the world, so it was nice to bump into an American team and prove that British people had the best music/banter/culinary skills etc.

Iran - Turkey Border
Iran – Turkey Border.

Tehran, Iran
Tehran, Iran.

Did you have any troubles on the rally, technically or with access?

The troubles on the rally were mostly driver error related. After smashing through the Pamirs and a few days of thinking I was Colin McCrae, it turns out Micra’s aren’t indestructible after all. We went to fill up the car at a petrol station, when the female attendant came rushing round shouting “Mister Mister! Big problem! Benzin!” I thought she was over reacting until I remembered that benzin is the Russian word for petrol, which was pissing out of the bottom of our newly ruptured fuel tank. We couldn’t fix it and just had to accept we could now only fill it up 3/4 of the way (this was achieved by a visual test every time we refuelled and someone shouting “dry… dry…. WET…STOP!” This problem was further compounded when we broke our fuel pump, replaced it (without depressurising the tank) and lost our fuel gauge. This meant it always showed the tank as being full (which was impossible) so we never knew how much fuel was in the car. Luckily, we only had a mere 3,000 miles to go at this point. We also broke both rear suspension springs, which impressively bounced around loosely in the freshly punched holes they had made in the chassis and also the front right suspension, which meant we could no longer turn right. We couldn’t fix the fuel pump and finished the last 3 days of the rally by breaking down every 10km’s or so when we lost all power and then taking 5-10 mins to restart the car. It was brutal.

At the highest point of the Pamir highway, the highest road in the world. This is higher than the highest point in Europe.

At the highest point of the Pamir highway, the highest road in the world. This is higher than the highest point in Europe.
At the highest point of the Pamir highway, the highest road in the world. This is higher than the highest point in Europe.

These guys fixed our wheel for $1
These guys fixed our wheel for $1.

What was your favourite place to pass through?

Personally, Tajikistan and the Pamirs were a highlight. I also really enjoyed my time in Russia. The food in Turkey was amazing and I would love to go back to Croatia! The best driving roads were probably in Krygyzstan – however you pronounce it!


Up in the mountains
Up in the mountains.

How did it feel to reach Mongolia in the end? How long did it take?

It took us 6 weeks to reach Mongolia and we were so happy when we got there we drove out of the border celebrating the only way we knew how – by sitting on the roof whilst driving at 60mph on shit country roads, drinking vodka. When we actually made it to the finish line, we went out and got on it till the early hours… nearly forgetting we had to have the car at the scrap yard at 9am with all our stuff out of it. We did this absolutely smashed off our faces at 6am at the side of the road. I later found Steve asleep in the car, with a bottle of rum in one hand and all his personal stuff scattered on a Russian pavement. When I tried to wake him up all he kept mumbling was “we’re not going to make the border in time, the whole thing’s fucked…” even though we had finished!

Camels in Turkmenistan.
Camels in Turkmenistan.

Bukhara, Uzbekistan
Bukhara, Uzbekistan.

Steve with Uzbeki women
Steve with Uzbeki women.

What did you do once the rally was completed?

Steve flew back to England and I took the trans-siberian express to Moscow. It was good fun spending 4 days on a train playing cards and drinking with the Russians! I then did a weekend in Moscow and flew back. That first proper shower and a pint was unbelievable. We are already planning the next adventure, though I don’t know if anything can top this!

We were both so stoked to have been sponsored by Strong Island – it was freezing in the Pamirs and Mongolia and the jumpers/hats literally saved our bacon. We even lent some of our spare stuff to a team of lads from Northern Ireland who hadn’t really brought anything but a couple of a pairs of beach shorts and flip flops. I’d say we might not have finished if it hadn’t been for that – cheers!

Shitkharv - Tajikistan
Shitkharv – Tajikistan.

Shitkharv - Tajikistan
Shitkharv – Tajikistan.

How much money did you raise in the end?

Our current total raised for MIND is well over two thousand pounds and we are working on the film of the trip which will hopefully be out in Spring 2016.

Serious props to Steve & Alec for their fundraising and more than a little jealous of their once in a lifetime adventure. You can find out more about their trip and also make donations on their Just Giving page.

The beautiful Mongolian night sky
The beautiful Mongolian night sky.

Finish in Ulan-Ude
Finish in Ulan-Ude.

Photos from Photography Walkshop on Southsea Seafront

Saturday’s Strong Island Photography Walkshop on Southsea Seafront went really well and was a complete sell out, with seventeen photographers coming along to improve their photo skills and explore some popular Southsea locations with their cameras. We began looking at nature and macro photography at the Rose Gardens, then looked at light/shadow/geometry at the colourful beach huts before going down to the beach to look at different composition techniques. After catching the sun on the shoreline we looked at different perspectives down by Canoe Lake before returning to the beach and photographing South Parade Pier.

This was our last summer photography walkshop but due to their popularity we’ll be announcing monthly photography walkshops through the autumn and winter, with details on dates and locations (and themes!) on our new photography walkshops website coming soon.

Below are some photos from Saturday, there are more on our Flickr (where you’ll find photos from all of our summer walkshops) and our Facebook page.

Next »


Irving & Co. Local Brewery

Seeing as Portsmouth has such a rich history for pubs and naval culture I thought i’d bring your attention to something that combines the both.  Irving & Co brewers are situated at Railway Triangle in Farlington and have their doors open for tourists as well as turning out a fine range of real ales to a huge number of pubs in and around the Portsmouth area.

Irving and Co brings the welcome return of brewing to Portsmouth and a brewery to excite the taste buds of drinkers in Hampshire, Sussex and beyond. The company aim is to produce the highest quality traditional cask beers supplying the local market within 45 miles of Portsmouth.

Malcolm Irving ably assisted by Mark Doswell bring together 29 years of combined brewing industry experience to produce beers that they thoroughly enjoy and about which they care passionately. It’s not just a job, it’s definitely not just beer, it is a way of life.

It’s going to be a Strong Movember – Join The Team

Righto chaps, keep that mighty moustache on the grow in support of Movember for The Prostate Cancer Charity and the Institute of Cancer Research. For 30 days of November you can help support and raise awareness through selflessly parading your top lip for charity.

You can sign up yourself, as I’m sure many of you already have, or you can join the Strong Island team and seek out sponsorship as a team. Through the Strong Island Movember page you can ask people to join the group, make donations, upload photos and post updates via the MoSpace page, Facebook and Twitter.

Head over to our MoSpace if you would like to get involved and grow a Strong Moustache to help raise awareness, or simply head over to and sign up to personally raise money.

The funds raised in the UK support the number one and two male specific cancers – prostate and testicular cancer. The funds raised are directed to programmes run directly by Movember and our men’s health partners, The Prostate Cancer Charity and the Institute of Cancer Research. Together, these channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programmes in line with our strategic goals in the areas of awareness and education, survivorship and research.

Poster: Tristan Savage

Created Local – Matt Howarth

Local illustrator, blogger, cyclist and member of the I Love Dust crew has just relaunched his website with a brand new design and loads of new content. be sure to take some time and give it a good look, plenty of visual gems in there.

The Abrooks

The infamous 1980s Southsea locals Mark & Barry Abrook, doubles on the halfpipe at the skatepark from 1990.


The Infamous Harry Pounds Scrapyard Submarines

Many of you will remember the once iconic Submarines at the Harry Pounds Scrapyard on the way in to Portsmouth. We even featured a few photos by Robin Hinson back in 2010.

Although I never got to explore the sub aquatic giants myself I was lucky enough to find this little gem a few weeks ago. Although I can’t remember where, so sorry if I nabbed it and forgot to mention you.

Watch the video for a unique view of these “Uk, Admiralty Standard Range Diesels 16 Cylinder V mechanical supercharged monsters!”

Tearing Down The House – Roller Hockey Club

It has been on the cards for a while now but finally yesterday the old Roller Hockey Club House at Southsea Skatepark was torn down. It had become unstable and hadn’t been used for a while. I was lucky enough to gain entry back last year and took a few photographs. If anybody has any old photographs of the club house seen in better times then please let us know.

The Old Days - Roller Hockey Club
Free Art and Live Painting Event at Southsea Skatepark

Lots of exciting plans at the Skatepark so watch this space.

This photo of Cody taking a leap of faith form the club house roof has always been a winner in my book.

Portsmouth – Not The New Malta

Do you remember our post about Portsmouth, The New Malta and the advertising campaign that has been going on? The Telegraph has written a short article in response to the campaign. Check it out HERE and follow it up in the comments. Unfashionable, now come on Telegraph.

“We probably get about two weeks of sunshine at best, and you are more used to seeing people fighting than socialising in a quaint café,” said Tim Courtnell, a life-long Portsmouth resident. “The beach at Southsea is a mixture of shingle and Stella Artois cans on most days, and you wouldn’t think of swimming in the sea.”


Harbour Tour

If you’re brave enough at this chilly time of year head on down to Gunwharf and take a tour around the home of the modern Navy. With aircraft carriers, the HMS Ark Royal, HMS Illustrious and Invincible, there’s plenty to see. Oh, and they sell beer on board.

Created Local – Dan Tonkin, Adayin Design

Local cycle machine and all round nice guy Dan Tonkin recently updated his website under the design pseudonym Adayin Design. Dan has been on the local scene since forever as a skater, photographer, web/graphic deisgner and keen cyclist with a heavily growing portfolio of work. A very multi talented individual that will leave you standing in a bike race.

Check out and aslo Dan’s Flickr stream. Sorry I can’t make The Randonnee this Sunday mate. Really quite gutted to be honest.

Nike Football’s ‘Risk Everything’ by Portsmouth Studio ilovedust – Exclusive Interview

In the last few weeks Nike launched ‘Risk Everything’ their new football marketing campaign that features the England football team as well as other players from all around the world including Cristiano Ronaldo & Neymar Jr. Risk Everything also includes the new England kit for the 2014 World Cup with striking imagery of the players and the three lions. The artwork & branding of this vast, international marketing campaign by one of the largest brands in the World was created by Portsmouth’s very own award winning ilovedust design studio, located at the heart of the city. Established in 2003 the company and design team have grown dramatically, working with international brands as well as on local projects. Strong Island caught up with ilovedust’s Matt Howarth, senior designer, and found out more about ILD’s involvement with Nike’s Risk Everything:

ilovedust has been working with Nike for some time, can you give us a quick history of how you hooked up with them initially? Some of the past projects with them that you guys have been particularly stoked on?

We’ve been working for Nike for the last 7 years, it all started off with an illustration for a Jordan x Levis 501 project back when we were a small 4 man studio, i guess we did a pretty good job and the word spread internally at Nike world headquarters that ilovedust knew their shit! Since then we’ve grown our relationship year on year and been lucky enough to meet some inspiring people and work on some great projects along the way.

Can you give us some background on when and how you guys got involved in the England World Cup promotional branding and Risk Everything?

The initial brief for the “Risk Everything” campaign came from advertising agent Wieden & Kennady (W+K) in Portland, Oregon, over the years we have a made a few friends there and they emailed us way back in September saying they’ve got the perfect project for us! The project became so big that we ended up working directly with the Nike Football department directly.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust

From what has been released already I’ve seen the mural on the Southbank of Jack Wilshire & Wayne Rooney the backdrop for the England team for their World Cup kit, retail displays and more, it is clearly a huge project, can you break down what is involved in a project of this scale?

Oh god… where to start!! Initially W+K briefed us to create illustrations for their 5 top footballers to be used in a print campaign (these will released in a couple of weeks), then Nike Football tasked us with creating illustrations for 7 different countries which Nike will be sponsoring at the World Cup, these would be used online and across retail destinations in each of the 7 countries. Since all of these have been completed we’ve been contacted by W+K London, Amsterdam, Rio and Tokyo for additional illustrations, this is where the Wayne Rooney/Jack Wilshere piece comes in to play, curated by W+K London and currently on display on the Southbank.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (5)

With Risk Everything you guys have stamped your distinct signature style all over it, what level of creative control do Dust and the team have in the collaboration with Nike?

When the brief came in it referenced a lot of our work, the client had a distinct idea of what they wanted, we took it, run with it, and made it better. Luckily we have good, open relationships with our clients, and we know a thing or two about football, so they trusted us.

As well as having your main studio in Portsmouth you have a studio in Portland, working with a brand the size of Nike and a project of this scale have there been practical issues with working with a brand on the other side of the World? Advantages?

We’ve visited Nike HQ 3 times during this project and our small studio in Portland has allowed us to work on the project in real time with the clients. We’re used to being 8 hours ahead of them everyday, and working until midnight is not uncommon, so being able to work and get feedback instantaneously was a real advantage.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (1)

The ilovedust lion is the striking backdrop for the England team in the new Nike kit in the run up to the World Cup, what design constraints did you experience (if any) with working with essentially a national sporting icon? Were the FA involved in sign-off?

This project was a fun one to work on with hardly any design restraints, and as far as we know The FA were not involved in sign-off, but as with all Nike work it had to go through legal checks, we we’re pretty safe with the 3 lions.

The lion and associated artwork are already gracing huge sports retailers’ windows plus on TV adverts, how does if feel seeing your work on this level in the UK?

It’s always nice to see months of hard work pay off when it’s released to the world – a bit surreal to see it in shop windows in your hometown!

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust

I’m assuming there is still much more to come in the run up to June and the World Cup? Will you guys be getting out to Rio?

Yes, lots more to come. The “Risk Everything” campaign will run beyond the World Cup and into next season so we have started to work on a different style of illustration for Europe’s top clubs; Barca, Man Utd, PSG, Juventus etc etc

ILD is home to some die hard Portsmouth FC fans, ever think about what you could do in regards to the club in respect to design? Maybe a new kit for 2014/2015 season?

Ha, the current kit’s not too bad but i’m sure we could improve it if given the chance!

Without letting too many cats out of the bag, what other projects are you guys working on for 2014?

Some very cool projects in the pipeline, one for Pepsi which is also World Cup related, we’re continuing to work with Microsoft for the launch of Xbox One’s Sunset Overdrive computer game in 2015, hmmm what else… lots more Nike that’s for sure, a few bits for Red Bull and a couple of top secret projects which you’ll have to wait for… sorry!

The Risk Everything artwork continues to roll out through the press and on TV, below are some images of the artwork already in the wild, be sure to keep up with the ILD website, blog, Twitter, Instagram & Behance to see more.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (3)

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (4)

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