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Nike Football’s ‘Risk Everything’ by Portsmouth Studio ilovedust – Exclusive Interview

In the last few weeks Nike launched ‘Risk Everything’ their new football marketing campaign that features the England football team as well as other players from all around the world including Cristiano Ronaldo & Neymar Jr. Risk Everything also includes the new England kit for the 2014 World Cup with striking imagery of the players and the three lions. The artwork & branding of this vast, international marketing campaign by one of the largest brands in the World was created by Portsmouth’s very own award winning ilovedust design studio, located at the heart of the city. Established in 2003 the company and design team have grown dramatically, working with international brands as well as on local projects. Strong Island caught up with ilovedust’s Matt Howarth, senior designer, and found out more about ILD’s involvement with Nike’s Risk Everything:

ilovedust has been working with Nike for some time, can you give us a quick history of how you hooked up with them initially? Some of the past projects with them that you guys have been particularly stoked on?

We’ve been working for Nike for the last 7 years, it all started off with an illustration for a Jordan x Levis 501 project back when we were a small 4 man studio, i guess we did a pretty good job and the word spread internally at Nike world headquarters that ilovedust knew their shit! Since then we’ve grown our relationship year on year and been lucky enough to meet some inspiring people and work on some great projects along the way.

Can you give us some background on when and how you guys got involved in the England World Cup promotional branding and Risk Everything?

The initial brief for the “Risk Everything” campaign came from advertising agent Wieden & Kennady (W+K) in Portland, Oregon, over the years we have a made a few friends there and they emailed us way back in September saying they’ve got the perfect project for us! The project became so big that we ended up working directly with the Nike Football department directly.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust

From what has been released already I’ve seen the mural on the Southbank of Jack Wilshire & Wayne Rooney the backdrop for the England team for their World Cup kit, retail displays and more, it is clearly a huge project, can you break down what is involved in a project of this scale?

Oh god… where to start!! Initially W+K briefed us to create illustrations for their 5 top footballers to be used in a print campaign (these will released in a couple of weeks), then Nike Football tasked us with creating illustrations for 7 different countries which Nike will be sponsoring at the World Cup, these would be used online and across retail destinations in each of the 7 countries. Since all of these have been completed we’ve been contacted by W+K London, Amsterdam, Rio and Tokyo for additional illustrations, this is where the Wayne Rooney/Jack Wilshere piece comes in to play, curated by W+K London and currently on display on the Southbank.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (5)

With Risk Everything you guys have stamped your distinct signature style all over it, what level of creative control do Dust and the team have in the collaboration with Nike?

When the brief came in it referenced a lot of our work, the client had a distinct idea of what they wanted, we took it, run with it, and made it better. Luckily we have good, open relationships with our clients, and we know a thing or two about football, so they trusted us.

As well as having your main studio in Portsmouth you have a studio in Portland, working with a brand the size of Nike and a project of this scale have there been practical issues with working with a brand on the other side of the World? Advantages?

We’ve visited Nike HQ 3 times during this project and our small studio in Portland has allowed us to work on the project in real time with the clients. We’re used to being 8 hours ahead of them everyday, and working until midnight is not uncommon, so being able to work and get feedback instantaneously was a real advantage.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (1)

The ilovedust lion is the striking backdrop for the England team in the new Nike kit in the run up to the World Cup, what design constraints did you experience (if any) with working with essentially a national sporting icon? Were the FA involved in sign-off?

This project was a fun one to work on with hardly any design restraints, and as far as we know The FA were not involved in sign-off, but as with all Nike work it had to go through legal checks, we we’re pretty safe with the 3 lions.

The lion and associated artwork are already gracing huge sports retailers’ windows plus on TV adverts, how does if feel seeing your work on this level in the UK?

It’s always nice to see months of hard work pay off when it’s released to the world – a bit surreal to see it in shop windows in your hometown!

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust

I’m assuming there is still much more to come in the run up to June and the World Cup? Will you guys be getting out to Rio?

Yes, lots more to come. The “Risk Everything” campaign will run beyond the World Cup and into next season so we have started to work on a different style of illustration for Europe’s top clubs; Barca, Man Utd, PSG, Juventus etc etc

ILD is home to some die hard Portsmouth FC fans, ever think about what you could do in regards to the club in respect to design? Maybe a new kit for 2014/2015 season?

Ha, the current kit’s not too bad but i’m sure we could improve it if given the chance!

Without letting too many cats out of the bag, what other projects are you guys working on for 2014?

Some very cool projects in the pipeline, one for Pepsi which is also World Cup related, we’re continuing to work with Microsoft for the launch of Xbox One’s Sunset Overdrive computer game in 2015, hmmm what else… lots more Nike that’s for sure, a few bits for Red Bull and a couple of top secret projects which you’ll have to wait for… sorry!

The Risk Everything artwork continues to roll out through the press and on TV, below are some images of the artwork already in the wild, be sure to keep up with the ILD website, blog, Twitter, Instagram & Behance to see more.

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Last Day of the Creating Balance Project Exhibition at Pitfield in Winchester

The Creating Balance Project exhibition’s current residency at the Pitfield Pop-Up in Winchester ends today with the exhibition receiving some really great comments and coverage on websites, etc. Below are some photos by our own Claire Sambrook from a recent visit when many of the project’s artist/designer/photographer participants went up for a look. See more of Claire’s Creating Balance Project photos over on here Flickr.

The Creating Balance Project exhibition will return home to Portsmouth on the 10th of January 2014 for an extended exhibition at Aspex Gallery in Gunwharf, with an opening party and a series of other events and activities to be announced very soon. Ourselves and Anglepoise® are all really looking forward to showing the project to everyone in Portsmouth very soon!

To find out more about the project and exhibition please visit:

www.creatingbalanceproject.co.uk

Creating Balance Project Exhibition at Pitfield in Winchester (1)

Creating Balance Project Exhibition at Pitfield in Winchester (2)

Creating Balance Project Exhibition at Pitfield in Winchester (3)

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Creating Balance Project Exhibition at Pitfield in Winchester (7)

Creating Balance Project Exhibition at Pitfield in Winchester (8)

RETROSPECTIVE – Vintage Portsmouth & Southsea

“Since Strong Island began back in 2008 we have amassed an incredible amount of historical information about Portsmouth & Southsea’s past. These articles are not only from our own interest and passion about the city, but also from readers that have sent us some amazing facts. So much has changed in such a relatively short amount of time and the fast pace of life around us can make it easy to forget the importance of this cities history.

Retrospective‘ takes a look back at some of our previous posts incase you missed them in the past or you’re one of our new readers. One day myself and Paul hope to create a stand alone archive here utilising all the books and photos we have collected that haven’t made it on to Strong Island as of yet. With permission of course! So much to do and so little time. Enjoy.”

This is one seriously awesome vintage photography collection from Pop Olive33 that I found on Flickr a while back (sadly no longer active). Check out Osborne Road and Guildhall. Just incredible. It’s hard to imagine a time when traffic flowed through Guildhall, and that was only in 1968 and the shot looking west down Osborne Road is amazing. Trams, horses, grand buildings, a traffic cop, ladies & gents. It’s all going on…

Originally published Tuesday, March 15th, 2011









It’s going to be a Strong Movember – Join The Team

Righto chaps, keep that mighty moustache on the grow in support of Movember for The Prostate Cancer Charity and the Institute of Cancer Research. For 30 days of November you can help support and raise awareness through selflessly parading your top lip for charity.

You can sign up yourself, as I’m sure many of you already have, or you can join the Strong Island team and seek out sponsorship as a team. Through the Strong Island Movember page you can ask people to join the group, make donations, upload photos and post updates via the MoSpace page, Facebook and Twitter.

Head over to our MoSpace if you would like to get involved and grow a Strong Moustache to help raise awareness, or simply head over to www.uk.movember.com and sign up to personally raise money.

The funds raised in the UK support the number one and two male specific cancers – prostate and testicular cancer. The funds raised are directed to programmes run directly by Movember and our men’s health partners, The Prostate Cancer Charity and the Institute of Cancer Research. Together, these channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programmes in line with our strategic goals in the areas of awareness and education, survivorship and research.

Poster: Tristan Savage

It’s going to be a Strong Movember

Righto chaps, it’s time to clean shave your boat race and get that mighty moustache on the grow in support of Movember for The Prostate Cancer Charity and the Institute of Cancer Research. For 30 days of November you can help support and raise awareness through selflessly parading your top lip for charity.

You can sign up yourself, as I’m sure many of you already have, or you can join the Strong Island team and seek out sponsorship as a team. Through the Strong Island Movember page you can ask people to join the group, make donations, upload photos and post updates via the MoSpace page, Facebook and Twitter.

Head over to our MoSpace if you would like to get involved and grow a Strong Moustache to help raise awareness, or simply head over to www.uk.movember.com and sign up to personally raise money.

The funds raised in the UK support the number one and two male specific cancers – prostate and testicular cancer. The funds raised are directed to programmes run directly by Movember and our men’s health partners, The Prostate Cancer Charity and the Institute of Cancer Research. Together, these channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programmes in line with our strategic goals in the areas of awareness and education, survivorship and research.

Poster: Tristan Savage

Southsea Circa ’51

After purchasing a few bits of old furniture the other day, under closer inspection we found the shelving to be lined with old newspaper.

Coming from one of the sheets is this, an advert for Southsea from the Sunday People dated 21st January 1951.  The best bit and also a point raised by more than one person, is the fact that in 1951 it takes 90 minutes by train from London Waterloo to Southsea the same as it does today!  Fascinating that in 61 years we haven’t managed to make it any quicker.

Portsmouth on Film – Episode 4

The new episode of Jonathan & Matthew Ring’s vintage family footage ‘Portsmouth on Film’ went up yesterday. This episode is of a bus trip from Old Portsmouth to Southsea to Eastney.

I still lament the loss of the Portsmouth Transport Museum.

Portsmouth on Film – Episode 3

The next episode of Jonathan & Matthew Ring’s vintage family footage ‘Portsmouth on Film’ went up recently. This episode is of a round Portsmouth car journey back in 1998.

Portsmouth on Film – Episode 2

A new episode of Jonathan & Matthew Ring’s vintage family footage ‘Portsmouth on Film’ went up this week.

This episode has focuses on Canoe Lake and the Model Village.

Portsmouth on Film – Episode 1

Jonathan & Matthew Ring recently released a book of archive Portsmouth photography that was taken by their grandparents over the years (find out more about the book HERE). As well as photographs they also found a load of footage filmed around the city and have just released their first episode of their Portsmouth on Film.

This episode has some great footage from the early 90s, including some from the Tour de France.

Features

Southsea Comedy Festival Competition Winner

The first ever Southsea Comedy Festival opens with Eddie Izzard performing his most recent show ‘Force Majeure’ on 31st July and 1st August. Last week we gave you the chance to win two tickets to see Eddie Izzard on Thursday 31st July. The lucky winner is Si Bunting, he correctly answered the three following questions…

1) What is the name of the character voiced by Eddie in Cars 2?
Sir Miles Axlerod
2) In which American city did Eddie begin his 2014 tour Force Majeure?
Washington DC, America
3) For which charity did Eddie run an incredible 43 marathons in 51 days?!
Sports Relief

If you aren’t lucky enough to be Si’s plus one, then you can still get your Southsea Comedy Festival tickets by calling 0844 847 2362 and online at www.southseacomedyfestival.co.uk. You can follow the Southsea Comedy Festival on Twitter @SouthseaComedy.

Eddie Izzard Southsea Comedy Festival Logo

Southsea Comedy Festival

Photos from Head Jam 2014

For the second year running Head Mens Hairdressing, Strong Island and My Dog Sighs (this year with Lex Luthor) put on the Head Jam street art event on Albert Road in Southsea. The yard out the back of Head and the Strong Island HQ had last year’s artwork covered during last week and Saturday saw local artists My Dog Sighs, Los Dave, M-One, Lex Luthor, Mimic, Stu Linfield, I am Posy, freakSTATIC, Midge and Samo get involved with new artwork on all of the walls plus the new sculpture too. Extra artwork is also being added today by My Name is Leila. A huge thank you to all the artists and to everyone who popped by throughout the day.

Check some of the photos from the day below, you can see a load more on our Flickr (which is a growing archive of our photography over the last 6 years) or on our Facebook page and if you want to pop in and have a look visit Head at 53 Albert Road.


































Southsea Comedy Festival Competition | Win Two Tickets

The first ever Southsea Comedy Festival opens with Eddie Izzard performing his most recent show ‘Force Majeure’ on 31st July and 1st August. We have a pair of tickets to give away for the Thursday 31st July performance. All you have to do to win this prize is email stuart@strong-island.co.uk with your answer to the following three questions.

1) What is the name of the character voiced by Eddie in Cars 2?
2) In which American city did Eddie begin his 2014 tour Force Majeure?
3) For which charity did Eddie run an incredible 43 marathons in 51 days?!

The deadline for entries will be midnight Monday 21st July with the winner being announced Tuesday 22nd in the evening.

If you don’t want to risk missing out then Southsea Comedy Festival tickets are available by calling 0844 847 2362 and online at www.southseacomedyfestival.co.uk. You can follow the Southsea Comedy Festival on Twitter @SouthseaComedy.

Eddie Izzard Southsea Comedy Festival Logo

Southseacomedyfestival

Lookbook for Strong Island Clothing Co Summer 2014 Collection

We’ve been exceptionally busy over at Strong Island HQ for the best part of 2014 so far and the latest Strong Island Clothing Co range has been in development for some time. We are now proud to announce the launch of our latest line of tee and crew designs for the Summer. This is the biggest run we have done to date and we wanted to ensure it was a really strong range so didn’t want to rush it.

We have a wide range of new colours and designs including our first 2 colour print on the popular Refuse to Sink and a return to our second tee style back in 2010 with a backprint (this time in navy) in the classic Strong Island logo. We also have a seriously strong collaboration with University of Portsmouth graduate and award winning letterform designer Andy Lethbridge AKA Hand Type. These are something truly special and we’re really stoked how they came out, the detail in the print really reflects the brush strokes of Andy’s work. We will have more on Hand Type and the development of these designs on Strong Island soon in a full interview. We also have pocket tees with the new Down the Hatch design which form part of something we are keeping under our hats for bit…some old favourites have been revisited too with new colourways and 2 new graphic tees as well. Our latest crew retains the same quality as before featuring ribbed side panels, a back neck loop, deep cuffs, a double v-insert on the neckline and raglan sleeves but with new striped cuffs. With a more contemporary and slimmer fit than most sweatshirts it’s certainly a more premium line. As always all our tees and crews are hand screenprinted in East London by the mighty Lovenskate, including the anchor signoff on the back and detail on the inside neck.

We have a few more mini launches coming up over the next few weeks including more tees, something for the cyclists out there, some very special hand produced items from Poland using original 1940′s techniques and also something to lounge on in summer and keep you warm in the winter. Not to mention another very special artist collaboration too.

All of the tees and crews from the main, initial drop will be available this weekend during Head Jam at Head Hairdressing, 53 Albert Road, Southsea (weather permitting). They will then go online in Shop Ahoy next week.

For now please enjoy our latest Lookbook shot by Strong Island Media over at Dell Quay, Chichester. The perfect day to go for a wander around the marina, fields and woodlands with a few cheeky beers at the Crown & Anchor.

Lookbook for Strong Island Clothing Co Summer 2014 Collection (1)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (2)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (3)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (4)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (5)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (6)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (7)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (8)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (9)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (10)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (11)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (12)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (13)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (14)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (15)

Lookbook for Strong Island Clothing Co Summer 2014 Collection (16)

Strong Island, Lex Luthor & My Dog Sighs present Head Jam 2014 – Saturday 19th July

Last years Head Jam was such a resounding success with some of the nations best street artists that we eagerly began talking about the following year before the paint had even dried. We discussed how we could run the event again and where to do it, but the answer was simple and literally looking right at us. We hold it in the same place again. Make the courtyard at Head Hairdressing the centre of an annual event where the outcome is available to view for the year, then return, white wash the previous artwork away, and do it all again. After all, street art is an ever changing and developing media in it’s own right and in it’s usual environment where it gets ripped down, tagged, covered in fly posters, lost to demolition and built on, the artists have no fear of their art being lost. It’s part of the job so to speak…

Rick from Head Hairdressing at 53 Albert Road (just along from the Wine Vaults and next to Southsea Gallery) conceived the idea of having the courtyard to the rear of the local barbers transformed in to a permanent giant art piece. From precision multilayered stencils, through bubble gum cutsie to surreal illustrative mayhem, Lex Luthor and My Dog Sighs have hand picked some of their favourite artists to produce the ultimate street art dreamscape courtyard…again!

Head Jam will run all day so feel free to pop along, take a look, have a chat, hang out, meet the artists and enjoy the atmosphere. There will be music on all day, a BBQ turning over in the background if you want to stick a burger on (not supplied), and please feel free to bring along a beer too. Everyone is welcome, so bring the kids so they can see some of the finest street artists working together in this unique environment.

Attending artists include: MyDogSighs, Lex Luthor, Mimic, Fark, Nova, M-one Art, Los Dave, Stu Linfield, Morf, Freakstatic and Ooberla. Wow, this is going to be amazing! If you pop along please be sure to tag the event on Instagram and Twitter with the hashtag #HeadJam and we will put up a series of your photos from the day.

Strong Island Clothing Co will also be launching their latest range of tees and crews before they go online the following week. So if you want to get in there for an exclusive purchase before anyone else head on down and check it all out. Everything will be out to view, and there is a sneak peak at the end of this post (the full look book will go up this week). Also all of our PFC tees and crews are on offer, bargain. We look forward to seeing you all.

Old paint on a wall

Head Jam, photo by Matt Maber (1)

Head Jam, photo by Matt Maber (2)

Head Jam, photo by Matt Maber (3)

Head Jam, photo by Matt Maber (4)

Head Jam, photo by Matt Maber (5)

Head Jam, photo by Paul Gonella

Photos: Matt Maber

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Strong Island Blissfields 2014 Review By Sophie Perryer and Grace Aquilina – Day Three

Despite the effects of the night before, those who have arisen from their partially soggy tents and dared to walk through alcohol and rain sodden hay look forward to listen to live music at The Wild Stage and in The Hustle Den at midday. In keeping with the wildlife theme the crowd was littered with all sorts of animal themed costumes, and what I can only expect was a stag party of monkey’s.

Burning Beaches took to the stage at 12:00pm in The Hustle Den, where sleepy eyes were literally opened in awe of the band’s soft rock sound. Heavy bass woke even the most sluggish and grungy vocals perfectly complimented a latte. The vocals echoed around the tent, emphasising the roughness and fervency.

Blissfields is without a doubt well-deserved of it’s reputation for finding and nurturing local artists and upcoming talent, and this year was no exception; Saturday brought with it the chance for discovering yet more new artists, one of which being Australian singer-songwriter Ry X. His hazy almost whispered vocals drew comparisons to The xx and Blissfields favourites London Grammar, and Ry X transfixed the audience throughout his set with his soft tenor tones. His track ‘Berlin’ is well worth a listen.

Later on in the afternoon, Floella Grace wowed her audience in The Larch to complete silence and a dream-like-state. Her dreamy, sobering vocals accompanied by fellow string player Gareth and two silvery-voiced backing singers made for an awesome and enlightening performance. The ukulele was played sweetly and harmoniously with the slightly more robust guitar; the entire performance being one of sincerity courtesy of her unvarnished, honest lyrics.

After Floella Grace’s soothing and lulling performance, the audience was re-awakened with the The Boy I Used To Be’s garage pop sound. With breathy, low vocals and slightly metallic guitar riffs, the band’s ‘sun-drenched’ sound ironically complimented the gloomy Great British Weather.

A personal highlight of Saturday was the chance to catch Laurel in the Hustle Den; she has truly developed her own distinctive style, although it is easy to see why over the last year she has been compared to Lana Del Ray, Lorde, and Laura Marling. On stage, she mesmerises the crowd with her sultry and coquettish presence, and switches effortlessly between softer and louder tracks, such as the lead song from her Blue Blood EP, which showcases the depth and richness of her voice.

By now sky was taken over with cloud but with temperatures still high anticipation grew for the headliner, 2ManyDJs, the semi-incognito side project of prolific 90s DJs Soulwax. The Dewaele brothers’ experience was evident throughout their set, with their ability to bring the crowd effortlessly through highs and lows, and build the sweat and alcohol fuelled festival-goers into a frenzy. However, while there were certainly some sore heads as Sunday morning dawned, there were plenty of wide grins too.

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Daniel O'Neill Blissfields 2014
Cosmo Sheldrake @ The Hustle Den
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Beans On Toast Presents… At The Larch Stage
BS5
Chlöe Howl @ The Wild Stage
Daniel O'Neill Blissfields 2014
Laurel @ The Hustle Den
Daniel O'Neill Blissfields 2014 Laurel
Laurel @ The Hustle Den