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Nike Football’s ‘Risk Everything’ by Portsmouth Studio ilovedust – Exclusive Interview

In the last few weeks Nike launched ‘Risk Everything’ their new football marketing campaign that features the England football team as well as other players from all around the world including Cristiano Ronaldo & Neymar Jr. Risk Everything also includes the new England kit for the 2014 World Cup with striking imagery of the players and the three lions. The artwork & branding of this vast, international marketing campaign by one of the largest brands in the World was created by Portsmouth’s very own award winning ilovedust design studio, located at the heart of the city. Established in 2003 the company and design team have grown dramatically, working with international brands as well as on local projects. Strong Island caught up with ilovedust’s Matt Howarth, senior designer, and found out more about ILD’s involvement with Nike’s Risk Everything:

ilovedust has been working with Nike for some time, can you give us a quick history of how you hooked up with them initially? Some of the past projects with them that you guys have been particularly stoked on?

We’ve been working for Nike for the last 7 years, it all started off with an illustration for a Jordan x Levis 501 project back when we were a small 4 man studio, i guess we did a pretty good job and the word spread internally at Nike world headquarters that ilovedust knew their shit! Since then we’ve grown our relationship year on year and been lucky enough to meet some inspiring people and work on some great projects along the way.

Can you give us some background on when and how you guys got involved in the England World Cup promotional branding and Risk Everything?

The initial brief for the “Risk Everything” campaign came from advertising agent Wieden & Kennady (W+K) in Portland, Oregon, over the years we have a made a few friends there and they emailed us way back in September saying they’ve got the perfect project for us! The project became so big that we ended up working directly with the Nike Football department directly.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust

From what has been released already I’ve seen the mural on the Southbank of Jack Wilshire & Wayne Rooney the backdrop for the England team for their World Cup kit, retail displays and more, it is clearly a huge project, can you break down what is involved in a project of this scale?

Oh god… where to start!! Initially W+K briefed us to create illustrations for their 5 top footballers to be used in a print campaign (these will released in a couple of weeks), then Nike Football tasked us with creating illustrations for 7 different countries which Nike will be sponsoring at the World Cup, these would be used online and across retail destinations in each of the 7 countries. Since all of these have been completed we’ve been contacted by W+K London, Amsterdam, Rio and Tokyo for additional illustrations, this is where the Wayne Rooney/Jack Wilshere piece comes in to play, curated by W+K London and currently on display on the Southbank.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (5)

With Risk Everything you guys have stamped your distinct signature style all over it, what level of creative control do Dust and the team have in the collaboration with Nike?

When the brief came in it referenced a lot of our work, the client had a distinct idea of what they wanted, we took it, run with it, and made it better. Luckily we have good, open relationships with our clients, and we know a thing or two about football, so they trusted us.

As well as having your main studio in Portsmouth you have a studio in Portland, working with a brand the size of Nike and a project of this scale have there been practical issues with working with a brand on the other side of the World? Advantages?

We’ve visited Nike HQ 3 times during this project and our small studio in Portland has allowed us to work on the project in real time with the clients. We’re used to being 8 hours ahead of them everyday, and working until midnight is not uncommon, so being able to work and get feedback instantaneously was a real advantage.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (1)

The ilovedust lion is the striking backdrop for the England team in the new Nike kit in the run up to the World Cup, what design constraints did you experience (if any) with working with essentially a national sporting icon? Were the FA involved in sign-off?

This project was a fun one to work on with hardly any design restraints, and as far as we know The FA were not involved in sign-off, but as with all Nike work it had to go through legal checks, we we’re pretty safe with the 3 lions.

The lion and associated artwork are already gracing huge sports retailers’ windows plus on TV adverts, how does if feel seeing your work on this level in the UK?

It’s always nice to see months of hard work pay off when it’s released to the world – a bit surreal to see it in shop windows in your hometown!

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust

I’m assuming there is still much more to come in the run up to June and the World Cup? Will you guys be getting out to Rio?

Yes, lots more to come. The “Risk Everything” campaign will run beyond the World Cup and into next season so we have started to work on a different style of illustration for Europe’s top clubs; Barca, Man Utd, PSG, Juventus etc etc

ILD is home to some die hard Portsmouth FC fans, ever think about what you could do in regards to the club in respect to design? Maybe a new kit for 2014/2015 season?

Ha, the current kit’s not too bad but i’m sure we could improve it if given the chance!

Without letting too many cats out of the bag, what other projects are you guys working on for 2014?

Some very cool projects in the pipeline, one for Pepsi which is also World Cup related, we’re continuing to work with Microsoft for the launch of Xbox One’s Sunset Overdrive computer game in 2015, hmmm what else… lots more Nike that’s for sure, a few bits for Red Bull and a couple of top secret projects which you’ll have to wait for… sorry!

The Risk Everything artwork continues to roll out through the press and on TV, below are some images of the artwork already in the wild, be sure to keep up with the ILD website, blog, Twitter, Instagram & Behance to see more.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (3)

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (4)

Last Day of the Creating Balance Project Exhibition at Pitfield in Winchester

The Creating Balance Project exhibition’s current residency at the Pitfield Pop-Up in Winchester ends today with the exhibition receiving some really great comments and coverage on websites, etc. Below are some photos by our own Claire Sambrook from a recent visit when many of the project’s artist/designer/photographer participants went up for a look. See more of Claire’s Creating Balance Project photos over on here Flickr.

The Creating Balance Project exhibition will return home to Portsmouth on the 10th of January 2014 for an extended exhibition at Aspex Gallery in Gunwharf, with an opening party and a series of other events and activities to be announced very soon. Ourselves and Anglepoise® are all really looking forward to showing the project to everyone in Portsmouth very soon!

To find out more about the project and exhibition please visit:

www.creatingbalanceproject.co.uk

Creating Balance Project Exhibition at Pitfield in Winchester (1)

Creating Balance Project Exhibition at Pitfield in Winchester (2)

Creating Balance Project Exhibition at Pitfield in Winchester (3)

Creating Balance Project Exhibition at Pitfield in Winchester (4)

Creating Balance Project Exhibition at Pitfield in Winchester (5)

Creating Balance Project Exhibition at Pitfield in Winchester (6)

Creating Balance Project Exhibition at Pitfield in Winchester (7)

Creating Balance Project Exhibition at Pitfield in Winchester (8)

RETROSPECTIVE – Vintage Portsmouth & Southsea

“Since Strong Island began back in 2008 we have amassed an incredible amount of historical information about Portsmouth & Southsea’s past. These articles are not only from our own interest and passion about the city, but also from readers that have sent us some amazing facts. So much has changed in such a relatively short amount of time and the fast pace of life around us can make it easy to forget the importance of this cities history.

Retrospective‘ takes a look back at some of our previous posts incase you missed them in the past or you’re one of our new readers. One day myself and Paul hope to create a stand alone archive here utilising all the books and photos we have collected that haven’t made it on to Strong Island as of yet. With permission of course! So much to do and so little time. Enjoy.”

This is one seriously awesome vintage photography collection from Pop Olive33 that I found on Flickr a while back (sadly no longer active). Check out Osborne Road and Guildhall. Just incredible. It’s hard to imagine a time when traffic flowed through Guildhall, and that was only in 1968 and the shot looking west down Osborne Road is amazing. Trams, horses, grand buildings, a traffic cop, ladies & gents. It’s all going on…

Originally published Tuesday, March 15th, 2011









It’s going to be a Strong Movember – Join The Team

Righto chaps, keep that mighty moustache on the grow in support of Movember for The Prostate Cancer Charity and the Institute of Cancer Research. For 30 days of November you can help support and raise awareness through selflessly parading your top lip for charity.

You can sign up yourself, as I’m sure many of you already have, or you can join the Strong Island team and seek out sponsorship as a team. Through the Strong Island Movember page you can ask people to join the group, make donations, upload photos and post updates via the MoSpace page, Facebook and Twitter.

Head over to our MoSpace if you would like to get involved and grow a Strong Moustache to help raise awareness, or simply head over to www.uk.movember.com and sign up to personally raise money.

The funds raised in the UK support the number one and two male specific cancers – prostate and testicular cancer. The funds raised are directed to programmes run directly by Movember and our men’s health partners, The Prostate Cancer Charity and the Institute of Cancer Research. Together, these channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programmes in line with our strategic goals in the areas of awareness and education, survivorship and research.

Poster: Tristan Savage

It’s going to be a Strong Movember

Righto chaps, it’s time to clean shave your boat race and get that mighty moustache on the grow in support of Movember for The Prostate Cancer Charity and the Institute of Cancer Research. For 30 days of November you can help support and raise awareness through selflessly parading your top lip for charity.

You can sign up yourself, as I’m sure many of you already have, or you can join the Strong Island team and seek out sponsorship as a team. Through the Strong Island Movember page you can ask people to join the group, make donations, upload photos and post updates via the MoSpace page, Facebook and Twitter.

Head over to our MoSpace if you would like to get involved and grow a Strong Moustache to help raise awareness, or simply head over to www.uk.movember.com and sign up to personally raise money.

The funds raised in the UK support the number one and two male specific cancers – prostate and testicular cancer. The funds raised are directed to programmes run directly by Movember and our men’s health partners, The Prostate Cancer Charity and the Institute of Cancer Research. Together, these channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programmes in line with our strategic goals in the areas of awareness and education, survivorship and research.

Poster: Tristan Savage

Southsea Circa ’51

After purchasing a few bits of old furniture the other day, under closer inspection we found the shelving to be lined with old newspaper.

Coming from one of the sheets is this, an advert for Southsea from the Sunday People dated 21st January 1951.  The best bit and also a point raised by more than one person, is the fact that in 1951 it takes 90 minutes by train from London Waterloo to Southsea the same as it does today!  Fascinating that in 61 years we haven’t managed to make it any quicker.

Portsmouth on Film – Episode 4

The new episode of Jonathan & Matthew Ring’s vintage family footage ‘Portsmouth on Film’ went up yesterday. This episode is of a bus trip from Old Portsmouth to Southsea to Eastney.

I still lament the loss of the Portsmouth Transport Museum.

Portsmouth on Film – Episode 3

The next episode of Jonathan & Matthew Ring’s vintage family footage ‘Portsmouth on Film’ went up recently. This episode is of a round Portsmouth car journey back in 1998.

Portsmouth on Film – Episode 2

A new episode of Jonathan & Matthew Ring’s vintage family footage ‘Portsmouth on Film’ went up this week.

This episode has focuses on Canoe Lake and the Model Village.

Portsmouth on Film – Episode 1

Jonathan & Matthew Ring recently released a book of archive Portsmouth photography that was taken by their grandparents over the years (find out more about the book HERE). As well as photographs they also found a load of footage filmed around the city and have just released their first episode of their Portsmouth on Film.

This episode has some great footage from the early 90s, including some from the Tour de France.

Features

Competition – Win Two Tickets To See Kassassin Street + Curxes + Juice

Friday 3rd May the Wedgewood Rooms will be hosting a great night of music featuring Kassassin Street, Curxes and Juice. The guys at Kassassin Street have been generous enough to donate a pair of tickets for you, the Strong Island readers.

All you have to do to win these tickets are to email your answer to the question below to stuart@strong-island.co.uk by midnight on Sunday 27th. The winner will be announced here on Monday 28th.

Q – The band are named after the road in Eastney, name one of the three roads which junction with it?

Find out more about the event on the Facebook HERE.

Kassassin Street + Curxes + Juice + Longlive DJs

Juice ‘Numbskull’ from Butchy Davy on Vimeo.

Strong Island Calendar Exhibition

Last November saw the launch of our 2014 Calendar at an Exhibition at the Wine Vaults. You can read an article from Becki Partridge about the event HERE.

We cannot take all of the credit for the exhibition, the content was all provided by you, the Strong Island readers. Not to forget the exhibition was made possible by the team at Southsea Gallery who printed and framed the photographs. If you see a photo that you like you can purchase it in Southsea Gallery located at 51 Albert Road.

The exhibition can be found in ‘snug’ on the far right hand side of the Wine Vaults.

If you would like to know how to get involved in next years calendar then click HERE to find out more information.

Phil Tickner Calendar Exhibition 1

Phil Tickner Calendar Exhibition

Photos are by the awesome Phil Tickner, be sure to give him a follow on Flickr and on Twitter @HoldYourColour.

Strong Island Calendar Exhibition

A Kind of Conjuration at the Cellars

You would think witch trails a thing of the distant past. However, during the second world war a woman was tried and convicted under the ancient Witchcraft Act.

A play about the trial was performed at The Cellars at Eastney last week. Local theatre companies New Apollo and Cop The Needle brought audiences A Kind of Conjuration. This hour-long theatre piece, directed by Steve Pitt, featured a group of five actors, and was based on the real-life trial of Scottish medium Helen Duncan in 1944, for events that took place in Portsmouth.

The intimacy of the venue worked well for the subject matter, and enabled the performers and audience to connect in a way that isn’t possible in larger venues. When the judge, played by Christopher Marlowe, addressed the jury during the court scene, he spoke to the audience as if they were the jury, making them feel involved in the action.

Angie Lily was fantastic in the court scene, nipping backstage to change elements of costume in-between each character, resulting in a highly entertaining whirlwind of at least five different characters (and accents) testifying in quick succession. Henry Oastler was on comedic top form for his appearance in the court scene, displaying subtle character traits such as a tuck of the chin, transforming him completely from his other role in the play as a newspaper journalist. James Kirby and Tim Lowe also gave entertaining performances.

Writers Stuart Olesker and John Stanton incorporated excerpts from the original court transcript, adding authenticity to this brilliant piece. A highly refreshing and thought provoking performance.

A Kind of Conjuration will next be performed at the Square Tower on 25th June as part of Portsmouth Festivities. (Doors open at 7pm, performance starts at 8pm). On this occasion the play will be preceded by a monologue from the late Harry Price, ghostbuster extraordinary. Tickets from 023 9282 6249 or 023 9273 6288 or online: www.thecellars.co.uk.

Reviews:

Ashley Harley in Portsmouth News:
“a little gem”
“hauntingly good”
“not to be missed”
“solid direction”

Heather James in Portsmouth News:
“I was riveted”
“very witty and entertaining”

David Richards of Remote Goat:
“a sellout”
“a joy to watch”
“superb performances”
“a very high degree of professionalism”
“a very effective mix of the serious and the comedic”
“another triumph and a thoroughly enjoyable evening”

The original flyer for the show at The Cellars

Strong Island Calendar 2015 #SIC2015

Our 2014 Calendar was a huge success, the quality of images and huge amount interest it received really took us by surprise. We managed to double the sales of the 2013 Calendar, meaning we raised just over £600 for the Feel Yourself Campaign and the Alzheimer’s Society. We received over a thousand submissions by email and by use of the Instagram hashtag #sic2014.

We are excited to announce that we are taking submissions for our 2015 calendar. If you’ve taken a photo that you’d like to submit then you can email your submission via calendar@strong-island.co.uk. If you’ve taken a photo on Instagram that you’d like to submit for consideration you just need add the hashtag #SIC2015. There are no limits to how many you submit, the only rule is that the image must be relevant to Portsmouth.

Along with Instagram this year we also recommend you check out the Faded App. I’ve had a play with this App and you can create images that surpass anything that Instagram can produce. I especially love the overlay function.

If you have been taking any photos during this extreme weather we would love for you to submit them!

You may be aware that unfortunately due to an error our end the original batch of calendars contained a couple of errors. To rectify this the problem with the calendar we re-printed all of the calendars and offered everyone who bought one a free replacement (with free P&P where required). We are confident that we have managed to replace the vast major because of the online ordering records, however if you bought one from Lou Lou’s, Southsea Gallery or the Victorian Market then we don’t have your details so we need you to contact us ASAP to arrange a replacement! Those unclaimed calendars by the end of the week are likely to be donated to the staff of the charities we are supporting

Strong Island Calendar 2015

Here are just a few of the submissions that we have already received that might give you some inspiration.

Charlie Thompson Fratton Park

Charlie Thompson 2
Both Charlie Thompson
Todd Lawton
Todd Lawton
Roberta Curxes
Roberta Fidora
Danny Miles
Danny Miles

Road To Blissfields 2014 by Sophie Perryer

It’s that time of year again, when Southsea’s finest traipse out on a Friday night to listen to some of our home-grown, burgeoning talent. This year was no exception, with the likes of Becky Jerams, Poppobowa, Sabre and the B of the Bang taking to the stage to fill our ears with a range of musical goodness.

The evening was held this year at the Cellars at Eastney, and certainly had a more relaxed atmosphere – Strong Island’s Stuart Barker was even spotted wandering around with a cup of tea at one point!

The relaxed atmosphere lent itself perfectly to Becky Jerams soulful, syrupy vocals, gliding effortlessly over lyrics and melodies alike. Becky has enjoyed considerable success over the last few years with her song writing: her track ‘La La Love’ was featured in a Mandy Moore movie, and she has written for the likes of Chesney Hawkes and Loz Bridge. These accomplishments certainly showed through in her music; her sound was very much grown up pop and polished, while still retaining a youthful, wishful quality in her lyrics. A great start to the evening.

Becky was followed by Popobawa, a Gosport based trio relatively new to the music scene – so much so that Road To Blissfields was their debut live show! To say the boys coped well would be an understatement; they delivered a strong set with some interesting melodic choices which made for a distinctive sound, and the combination of this with hazy vocals akin to Friendly Fires was very striking. The best part? You can download their EP for a ‘name your price’ on their SoundCloud page.

Also hailing from Gosport were SABRE – the fivesome delivered catchy synth beats and impressive vocals not dissimilar to the Maccabees or Bombay Bicycle Club, with a little Two Door Cinema Club thrown in for good measure. Their raucous sarcastic comedy appealed to the crowd, and the banter between the band members was enjoyable.

Last but certainly not least were the B Of The Bang. The contrast of the almost gravelly voice of the lead singer and the Roxanne on keyboard’s ethereal vocals lent an almost eerie sense. The band delivered well thought-out tracks which were both directional and abstract, and conveyed a sense of their musical versatility and talent. Without a doubt a well deserved victory.

Congratulations to the B Of The Bang“>B of the Bang on their slot at Blissfields, and thank you also to the other artists for once again showcasing to us the quality of our local talent! Thank you too to Bellyeyesmile, Joel Ransom, the Cellars at Eastney, Strong Island, and all those others who had a hand in organising a top evening.

By Sophie Perryer

*We will be giving away a pair of tickets to Blissfields over the next six weeks so be sure to keep an eye out.*

Becky Jerams
Becky Jerams

Becky Jerams
Popobawa
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SABRE
SABRE

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SABRE
B Of The Bang
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B Of The Bang
Bellyeyesmile
Bellyeyesmile

Bellyeyesmile
All photo’s by Daniel O’Neill

Victorious Festival 2014

In January the Victorious Festival team announced that the festival will be moving to Southsea Seafront. The team appear to have planned a bigger and better event building upon the success of previous years.

Last week saw the second wave of artists confirmed to perform live. The line up already consisted of awesome headliners Dizzie Rascal, Seasick Steve but they have now been joined by Razorlight, British Sea Power, Slow Club, Foy Vance, Mark Morriss of The Bluetones and The Bog Rolling Stones. There will be DJ sets from Alt J, Terry Hall of the Specials, 2manyDJs and COR. Not to forget some of the best local talent such as Matt Jarvis, Eloise Keating and our favourites the Southsea Alternative Choir are also performing.

Personally I’m really excited about the Sunday line up, I’ve been a huge fan of Seasick Steve for years and I even went to Bestival dressed as him for the Under the Sea fancy dress theme. Sunday also see’s British Sea Power performing, they have been regular visitors to the Wedgewood Rooms during their tours in the past, most recently in April 2013. They are easily one of the best live acts you could ever have the pleasure of seeing. The Saturday headliner Dizzie Rascal isn’t too shabby. I caught him at Bestival in 2010 and I can promise you, he knows how to put on a show and get you dancing!

There will be more artists announced closer to the time. You can find out first by following Victorious on Facebook and Twitter @VictoriousFest, or by signing up to the mailing list HERE.

The event is more than just a music festival, there will be lots going on in the Kids Arena as well a Real Ale Festival featuring many local breweries. For the weekend local seafront attractions will be FREE, these include Southsea Castle, Blue Reef Aquarium, D-Day Museum and Southsea Skate Park. If you would like to be involved in the boutique market then drop the team an email on traders@victoriousfestival.co.uk.

The festival will be held on Saturday 23rd and Sunday 24th August. There are limited early bird tickets available but hurry as they are only available at the reduced price for the next ten days! Adult Day tickets are currently available for £15 per day and will be £20 after. You can pick one up via the website HERE, or directly at Little Johnny Russells or either of the Belle Isle restaurants. Kids tickets will cost £6 but those under the age of five can enter the festival for free.

Over the next five months we will try and keep you up to date on announcements and preview the performers and attractions that you can look forward to.

Victorious Festival 2014