Due to possible damage due to the storm and the high winds it was possible to access the inside of the war memorial down on Southsea seafront the other day. I always though it was a solid structure but it turns out it is hollow with sunken foundations and access to the top. From the plaque inside, it looks like the ladder is for maintenance if there is a lightning strike (the top of the memorial has a huge copper globe).
No disrespect was meant by taking a very brief look inside, just architectural curiosity and finding out something not commonly known about a Southsea landmark.
In the last few weeks Nike launched ‘Risk Everything’ their new football marketing campaign that features the England football team as well as other players from all around the world including Cristiano Ronaldo & Neymar Jr. Risk Everything also includes the new England kit for the 2014 World Cup with striking imagery of the players and the three lions. The artwork & branding of this vast, international marketing campaign by one of the largest brands in the World was created by Portsmouth’s very own award winning ilovedust design studio, located at the heart of the city. Established in 2003 the company and design team have grown dramatically, working with international brands as well as on local projects. Strong Island caught up with ilovedust’s Matt Howarth, senior designer, and found out more about ILD’s involvement with Nike’s Risk Everything:
ilovedust has been working with Nike for some time, can you give us a quick history of how you hooked up with them initially? Some of the past projects with them that you guys have been particularly stoked on?
We’ve been working for Nike for the last 7 years, it all started off with an illustration for a Jordan x Levis 501 project back when we were a small 4 man studio, i guess we did a pretty good job and the word spread internally at Nike world headquarters that ilovedust knew their shit! Since then we’ve grown our relationship year on year and been lucky enough to meet some inspiring people and work on some great projects along the way.
Can you give us some background on when and how you guys got involved in the England World Cup promotional branding and Risk Everything?
The initial brief for the “Risk Everything” campaign came from advertising agent Wieden & Kennady (W+K) in Portland, Oregon, over the years we have a made a few friends there and they emailed us way back in September saying they’ve got the perfect project for us! The project became so big that we ended up working directly with the Nike Football department directly.
From what has been released already I’ve seen the mural on the Southbank of Jack Wilshire & Wayne Rooney the backdrop for the England team for their World Cup kit, retail displays and more, it is clearly a huge project, can you break down what is involved in a project of this scale?
Oh god… where to start!! Initially W+K briefed us to create illustrations for their 5 top footballers to be used in a print campaign (these will released in a couple of weeks), then Nike Football tasked us with creating illustrations for 7 different countries which Nike will be sponsoring at the World Cup, these would be used online and across retail destinations in each of the 7 countries. Since all of these have been completed we’ve been contacted by W+K London, Amsterdam, Rio and Tokyo for additional illustrations, this is where the Wayne Rooney/Jack Wilshere piece comes in to play, curated by W+K London and currently on display on the Southbank.
With Risk Everything you guys have stamped your distinct signature style all over it, what level of creative control do Dust and the team have in the collaboration with Nike?
When the brief came in it referenced a lot of our work, the client had a distinct idea of what they wanted, we took it, run with it, and made it better. Luckily we have good, open relationships with our clients, and we know a thing or two about football, so they trusted us.
As well as having your main studio in Portsmouth you have a studio in Portland, working with a brand the size of Nike and a project of this scale have there been practical issues with working with a brand on the other side of the World? Advantages?
We’ve visited Nike HQ 3 times during this project and our small studio in Portland has allowed us to work on the project in real time with the clients. We’re used to being 8 hours ahead of them everyday, and working until midnight is not uncommon, so being able to work and get feedback instantaneously was a real advantage.
The ilovedust lion is the striking backdrop for the England team in the new Nike kit in the run up to the World Cup, what design constraints did you experience (if any) with working with essentially a national sporting icon? Were the FA involved in sign-off?
This project was a fun one to work on with hardly any design restraints, and as far as we know The FA were not involved in sign-off, but as with all Nike work it had to go through legal checks, we we’re pretty safe with the 3 lions.
The lion and associated artwork are already gracing huge sports retailers’ windows plus on TV adverts, how does if feel seeing your work on this level in the UK?
It’s always nice to see months of hard work pay off when it’s released to the world – a bit surreal to see it in shop windows in your hometown!
I’m assuming there is still much more to come in the run up to June and the World Cup? Will you guys be getting out to Rio?
Yes, lots more to come. The “Risk Everything” campaign will run beyond the World Cup and into next season so we have started to work on a different style of illustration for Europe’s top clubs; Barca, Man Utd, PSG, Juventus etc etc
ILD is home to some die hard Portsmouth FC fans, ever think about what you could do in regards to the club in respect to design? Maybe a new kit for 2014/2015 season?
Ha, the current kit’s not too bad but i’m sure we could improve it if given the chance!
Without letting too many cats out of the bag, what other projects are you guys working on for 2014?
Some very cool projects in the pipeline, one for Pepsi which is also World Cup related, we’re continuing to work with Microsoft for the launch of Xbox One’s Sunset Overdrive computer game in 2015, hmmm what else… lots more Nike that’s for sure, a few bits for Red Bull and a couple of top secret projects which you’ll have to wait for… sorry!
The Risk Everything artwork continues to roll out through the press and on TV, below are some images of the artwork already in the wild, be sure to keep up with the ILD website, blog, Twitter, Instagram & Behance to see more.
Local Light Artist & Photographer Marc B.B sent over these incredible light images taken around Portsmouth. Specialising in Night Photography, Light Painting, Long Exposures and so on Marcs pictures are created at a time when most people would be packing away their cameras and heading home. Portsmouth has a strong creative vibe, especially in the photography realm and being part of a group called ‘Portsmouth At Night’, Marc regularly meets up with like minded folk to go on weekly excursions in and around the city to photograph it, in the dark.
“Whilst some may find it a little bizarre, i think the images speak for themselves. Turning everyday objects, landmarks, even benches into works of art of their own is both exciting and a challenge. Some of my best work has been in collaberation with others and being able to pool resources and ideas has always been invaluable to me. I am always striving to find parts of the city that can be shown in a ‘good light’ as Portsmouth is such a great place to live.”
Be sure to check out Marcs website www.marcbb.co.uk for amazing photos, and if this style night photography interests you head over to Portsmouth at Night at www.portsmouthatnight.com. They meet up as a group every week somewhere in Portsmouth and simply take advantage of the night. Everyone is welcome to join, at all levels of competency. Night, night.
Southsea seafront has iconic and familiar structures and views but ever since the mid 60s we also have the familiar sound of the hovercraft engines as it repeatedly arrives and leaves for Ryde. This hovercraft route itself was the first Hovercraft passenger service in the world and Hovertravel Limited, founded in 1965, is the world’s longest established commercial hovercraft operator. The first hovercraft was first developed on the Isle of Wight in 1955 when inventor Sir Christopher Cockerell tested out his idea for a floating/flying craft by putting a cat food tin inside a coffee tin. After fine-tuning his designs, Sir Christopher Cockerell secured funding to build a hovercraft. Saunders Roe, the flying boat firm in Cowes on the Isle of Wight was given the contract. The commercial success of hovercraft was initially huge but subsequently suffered from rapid rises in fuel prices during the late 1960s and 1970s. Since the channel routes abandoned hovercraft the United Kingdom’s only public hovercraft service is now our one operating from Southsea.
In 1972 Hovertravel’s SR-N6 012 overturned off of Southsea with a loss of five lives. This was the world’s first fatal accident involving a commercially operated hovercraft. Apart from this one incident the service has an incredible safety record and is used day in day out to transfer up to 100,000 passengers a year.
The hovercraft is a wonderful and now unique form of local transport and something to celebrate and also to actively enjoy with a trip. Booking and travel information is available at the Hovertravel website.
To discover more about hovercraft we are lucky to have the Hovercraft Museum just down the road in Lee-On-Solent which houses the world’s largest library of documents, publications, film, video, photographs and drawings on hovercraft and a collection of actual hovercraft too including the last two remaining SR.N4 craft, the world’s largest civil hovercraft.
Do you remember our post about Portsmouth, The New Malta and the advertising campaign that has been going on? The Telegraph has written a short article in response to the campaign. Check it out HERE and follow it up in the comments. Unfashionable, now come on Telegraph.
“We probably get about two weeks of sunshine at best, and you are more used to seeing people fighting than socialising in a quaint café,” said Tim Courtnell, a life-long Portsmouth resident. “The beach at Southsea is a mixture of shingle and Stella Artois cans on most days, and you wouldn’t think of swimming in the sea.”
Matt is one of Southsea and Portsmouth’s legendary skateboarders since all the way back to the 80s. This footage was filmed all in one evening about a year ago, still one of the best skaters to ever step on a board on this fair isle.
Friend of Strong Island, Charlie ‘Pet Sounds’ Waddington told me about a very talented work colleague of his the other day and kindly asked if she could send in some examples of her work. Damn straight she can. That’s what we’re all about here, you know that.
I’ll introduce Vicky with the little bio that sent me. “Right, erm. About me, I’m 28, married with a two-year-old little boy, and have lived in Portsmouth all my life. I work three days a week at Paul Smith, where I’m the visual merchandiser and a sales assistant. The rest of the time I spend looking after my son, seeing friends and family, drawing, crocheting, sewing, watching films, listening to music and reading – the dream is to eventually scratch a living from artwork and handmade goods, while living in an old house with the family and a cat or two. I’m socially awkward, and have a knack for saying the wrong thing at the wrong time, I’m not very cool and tend to like clothes that everyone else thinks are repulsive – my favourite shop in Portsmouth is Dead Mans Glory, closely followed by any charity shop. I am actually addicted to period dramas, and love anything from the 40’s, 50’s or 60’s.”
Vicky’s print artwork is hand drawn, scanned in to the computer, coloured in Illustrator and usually drawn from a photograph for accuracy. Patterns are then self generated and added after. Inspiration comes from old objects, cameras, typewriters and suchlike – anything from days gone by captures her imagination. Crochet has so far been limited to homewares and childrens hats, but she would love to start making more wearable items to sell.
Undoubtedly a girl of many, many talents, Vicky’s work is eclectic, fun, unique and fantastic. Please add your comments and thoughts at the bottom of the page.
Keep up to date with Vicky over at her Blog www.theowlandtheaccordion.blogspot.com. All the best for the future and I hope you get that old house. Vicky also has prints for sale in the Southsea Gallery on Albert Road. Pop down and grab one.
I love fog, even more so at night time because all the street lights are on and it’s like this weird eerie zombie town. People appear out of no where and even cars creep up on you before you notice them in the deathly silence of the fog. I watched, or should I say waited, as the the Hovercraft came over from The Isle of Wight. I could hear the roar of the engines for five minutes till I could actually see the craft as it pulled on to shore. Spooky.
My little point and shoot isn’t much cop in low light fog but there are a few more over on my Flickr
Clearly ‘that top group from Portsmouth The Parkas’ used to rave hard at the licensed bar The Drill Hall in Camberley back in ’67. Awesome stuff for sure.
Flyer Seen : Pompey Pop Pix