Strong Island Co.

Strong Island Media

Victorious Festival 2016

Victorious Festival have announced the first wave of acts to perform at this August’s festival. Portsmouth has always been very much an ‘indie city’ and the news that Noel Gallagher’s High Flying Birds will be taking stage on Southsea Common is likely to excite most of Portsmouth. Joining Noel will be Manic Street Preachers and Mark Ronson.

Saturday night will see The Manic Street Preachers performance will coincide with the 20th anniversary of their triple platinum selling album Everything Must Go.

“We’re so excited to be announcing this line up. It’s taken a lot of hard work but we couldn’t be more pleased to be bringing Noel Gallagher’s High Flying Birds and The Manics to Portsmouth. It’s going to be an incredible year for both Victorious and Portsmouth.” – Andy Marsh, Festival Director.

Also announced for the festival will be The Levellers, Ash, The Coral, Jack Savoretti, Space, Echo & the Bunnymen, Will Young, Selector and Emmy the Great. Of course you can expect a host of the best local acts performing at the festival.

If you need reminding of what you missed last year then check out the highlights from Strong Island Media.

The organisers are always looking to evolve and develop and have also announced that this year there will be a giant circus tent up in the kids’ arena as well as a whole host of free entertainment and activities for children and their families. It goes without saying that you will see Strong Island and many other local traders offering some of the finest food, booze, craft and clothing.

The festival will take place on Saturday 27th (my birthday!) and Sunday 28th of August. Don’t be surprised if they managed to beat last years figures which saw 100,000 spectators on Southsea Common over the weekend. If you would like to be there this year then you can get your hands on tickets from their website www.victoriousfestival.co.uk.

You can stay up to date on all things Victorious via Facebook and Twitter @VictoriousFest, or by signing up to the mailing list HERE.

Victorious Festival 2016 Initial Line-Up

Victorious Festival by Todd Lawton
Photo by Todd Lawton
Victorious Festival 2015 by Jack Daly
Photo by by Jack Daly
Victorious Festival by Gavin Withey
Photo by Gavin Withey

M.33 Destination Dardanelles Film Premiere Tomorrow on the M.33

Strong Island Media has been working with the National Museum of the Royal Navy since the spring on a special film project with local young people that explores what life was like onboard HMS M.33, the only surviving Royal Navy ship from the Gallipoli Campaign of World War One. This year saw the centenary of the campaign and the ship in August was opened to the public after a huge refit turning the ship in to a fantastic new addition to Portsmouth Historic Dockyard.

The M.33 Destination Dardanelles film project saw young people from Portsmouth Young Carers work with the museum and Strong Island Media on a series of film production and museum outreach workshops where the group explored the real history of the ship through the crew diaries & letters and photos taken 100 years ago. The group developed a film treatment before learning how to film, direct, storyboard and much more. The project also had young actors from Fluid Motion‘s theatre group in Fareham take on many of the acting roles in the film during the two production days on board the ship before it opened to the public.

Tomorrow (Friday) evening at 7pm sees the premiere screening of M.33 Destination Dardanelles as part of the Making Waves Film Festival, with the ship itself acting as the cinema. The film production team and the cast will be in attendance and it is open to the public too. The screening is free and you can book online HERE.

Following the screening of M.33 Destination Dardanelles will be a screening of Gallipoli – End of the Road at 7:30pm, a fascinating Turkish film released in 2013 that focuses on the Gallipoli Campaign, set in April, 1915 during the First World War in Canakkale. You can find out more about the film and book online HERE.

Check some production shots below of the film and the trailer too.

M.33 Destination Dardanelles (1)

M.33 Destination Dardanelles (2)

Photos from Saturday’s Photography Walkshop at Hilsea Lines & Foxes Forest

Saturday was our third photography walkshop of the summer, with a group of Southsea & Portsmouth photographers meeting up at Hilsea Lines & Foxes Forest to explore the lakes, woodland and the old bastions. We had photographers of all abilities come along and for many it was their first time exploring this part of the city. In the (what felt like very quick) two hours we had photos of butterflies, birds, trees plus some of the inside and outside views of the old bastion structures.

Our next photoghraphy walkshop is on the 8th of August and we’ll be exploring the harbour edge of Eastney from the ferry point down to where the entrance of the harbour meets the Solent. Find out more about this walkshop and the others planned for the rest of the summer and book online HERE.

Below are some photos from Saturday, check our Facebook page for more and our Flickr for photos from all three of the past walkshops.


















Summer Work Experience with Sam and Imogen at Strong Island

Over the last couple of weeks two young people who have been undertaking their summer work experience with Strong Island. Sam is studying at Horndean Technology College and Imogen is studying at Highbury College and both have spent time working with us. Sam has been on a two week placement with Strong Island Media working with us on film & photography projects and Imogen has been working in Strong Island Co looking at all things related to fashion design through to merchandising and marketing. A huge thank you to both Sam and Imogen for all their help!

Sam & Imogen
Sam & Imogen.

We asked Sam and Imogen to share what they have been up to in their own words.

Sam

My name is Sam and I’m a photography and music student from Horndean. I’ve done two weeks of work experience with Paul at Strong Island.

My first day, I was actually dropped in at the deep end, assisting Paul teach a load of students that where my age from Chichester High School for Boys. This meant I had to use my photography skills right from the start. This was a good learning curve for me, being one of the people stood at the front of the class for once. The Wednesday of my first week I had the opportunity to go on the unopened HMS M.33 in the historic dockyard to sort out some filming which will go ahead later this month. This chance wasn’t the sort of thing you get everyday and it was cool to see it before everyone else had the opportunity to. I also learnt how to prep for some filming and directing. Later on that Wednesday I went along to the last Strong Island Recordings gig at the Cellars in Eastney. Here I was able to do some music photography of Gang who are on the label, along with some other acts. I really enjoyed the tunes and got some really good photos!

Sam on Photo Workshop
Sam on Photo Workshop.

GSNG - Photo by Sam
GANG – Photo by Sam.

Tuesday and Wednesday of the second week we had a technology company come into the shop and I assisted with some product shoots. This really gave me an idea on how to set up and capture a photograph in the way they wanted, for example with a white background and reflections. This was also unreleased military and police technology which was, again, cool to get an exclusive on. At the end of the second week I got the chance to do some more freelance, independent photography down by Canoe Lake and on Southsea Seafront. I found the opportunity to do relaxed work like this helped inspire me. You can see some of the results below!

Sam Photographing Products
Sam Photographing Products.

I did have a few days that were helping around the shop, doing anything from helping in the storeroom to putting up exhibitions from photo workshops. I’ve also been doing various photo shoots in store of 22 new designs we got in store. This meant that some of my photography has been featured on their social media. I also wrote 5 or 6 articles on the Strong Island website which gave me a chance to get closer to the culture scene in Portsmouth.

Last of all I’d like to say thanks to everyone at Strong Island for having me… it’s been a really good experience!

Photo by Sam
Photo by Sam.

Photo by Sam
Photo by Sam.

Photo by Sam
Photo by Sam.

Imogen

Being at Strong Island has been a really great experience, even in such a short amount of time they have given me the opportunity to do lots! I have had the chance to do stock checks, visual merchandising, work the till/serve customers, update the website, learn how to work bits on Adobe Illustrator and was even able to put together my own research including mood boards and sketches for new products ideas. Strong Island hasn’t only been brilliant in providing me with interesting experience, but they’ve also been fantastic in welcoming me to the store and I’ve felt like part of the team since day 1 with the lovely Lara and Paul. Not only were the people absolutely great but the store is such a nice place to be, and the amazing interior decor just tops it off!

Imogen on Digital Design

Imogen & Lara

Imogen Product Design

Work Experience at Strong Island Media with Morgane Willer

Morgane Willer, an AS student from Chichester, recently spent a week working with us at Strong Island Media. We let Morgane do a Strong Island post about what she got up to:

During the week of the 7-10 March 2015, I went for my AS Level Work Experience to Strong Island Media in Southsea. In previous years I had worked for some media companies, but it was mainly admin/office work. I didn’t particularly learn any new skills or learn much about the media/film industry, which I would like to pursue as a career. Strong Island however, seemed to offer much more hands-on practical experience which would be much more beneficial for me and my portfolio for future employers and universities.

I worked on numerous projects. I began learning how to use the camera and all the professional equipment. This was very interesting as no one had shown me such professional camera gear before. We put all this knowledge in practice at the beach, where I took some pictures and filmed the sea and all its surroundings, leading me to edit this footage (for the first time!) on Final Cut Pro 7. Our next big project was with TUSC (Trade Unionist and Socialist Coalition) for their 2015 General Election film. This too was very different to what I had ever done before as we filmed in the streets (of Portsmouth) surrounded by the general public. I worked mainly with camera and the boom mic and by the end of the day my arms were killing! But this was fun and was worth it as I experienced what it was like to film on set, taking numerous shots, repeating shoots and directing some of the cast.

On the last day of my time with the team at Strong Island, I edited the cutaways that would be used for the TUSC film into a sequence of my own. As well as this, I learnt how to edit on Photoshop the images that I took at the beach. All in all, I made two short films and edited some pictures, which are valuable for my portfolio for future references. I learnt vital skills for the industry and I appreciate all their time and effort, thank you very much for that lovely week.

– Morgane Willer

You can see Morgane’s beach edit below plus the final TUSC film used int he run up to the election.

Work Experience at Strong Island Media with Morgane Willer (1)

Work Experience at Strong Island Media with Morgane Willer (2)

Work Experience at Strong Island Media with Morgane Willer (3)

Strong Island Summer Portsmouth Photography Walkshops

Through Strong Island Media we have delivered photography workshops over the last 3 years to over a thousand people of all ages and abilities across the south coast. Working with Chichester Harbour Conservancy, University of Portsmouth, Making Space, Hampshire Cultural Trust plus many schools and youth groups we’ve developed Walkshops, where rather than sitting down in a classroom you actively learn different photography skills and techniques out and about with your camera, with support from a professional photographer.

We’ve delivered dozens of these Walkshops from Worthing through to Bournemouth and as far north as Surrey but for the first time we’re now offering them to the budding photographers in Portsmouth. We’re blessed with a visually rich and diverse city, with harbours, beaches, woodland, wildlife and lots of heritage to explore through photography. These photography workshops throughout the summer will take place at different locations around the city and will involve a leisurely 2 hour walk with fun & creative photo activities allowing you to find out much more about your camera and how to get the best from it in the future. We’ll be looking at composition, perspectives, textures, leading lines, creating narrative and also how to take control of aperture and shutter speed.

All you have to do is bring along your camera to take part. It can be anything from a digital compact through to an SLR and if you want to shoot 35mm film, cool! If you don’t have your own camera we have a selection of digital compacts you are free to borrow for the workshop. We can even offer 35mm SLRs for you to use if you like. Even if you just bring along your cameraphone you’ll learn loads that’ll make a big difference to your mobile photography.

Walkshops are 2 hours long (from 10am to 12pm) and cost £10 either in advance (booked online) or in person at the start of the workshop. Group size is limited to 15 per workshop. All ages welcome.

Walkshop dates and locations are as follows:

20th June – Old Portsmouth, meeting at the Round Tower
4th July – Southsea Seafront, meeting at Clarence Pier
18th July – Hilsea Lines/Foxes Forest, meeting at Hilsea
8th August – Eastney, meeting at Hayling Ferry Point
15th August – Southsea Castle
19th September – Southsea Seafront, meeting at Rose Gardens

You can book online on any of these walkshops right HERE using Eventbrite & PayPal. For more information give Paul a call on 07752 007101 or email paul@strongislandmedia.com.

Seal Primary Academy

Conservancy Sunset Workshop

Chamberlayne Photography Workshop

New Style Guide Films for Gunwharf Quays by Strong Island Media

Strong Island Media recently worked with Gunwharf Quays on a new series of style guide videos focusing on some easy ways of changing up your style and incorporating some of the brands located in Portsmouth. We’ve produced over 10 videos with Gunwharf Quays over the last 12 months and once again we worked with TV presenter and fashion blogger Rhiannon Duffin. The first of these new films for social media, which focuses on scarfs, is now online. You can have a watch below and you can keep up with the different media projects we get up to at Strong Island Media on our Facebook page:

facebook.com/StrongIslandMedia

New Style Guides for Gunwharf Quays by Strong Island Media

Strong Island 2014 Review Part 1 – January to June

This took a little longer than hoped but for the first time we thought we’ld try and make a note of all the things Strong Island got up to last year. We’re not the best at letting people know what we do (too busy sharing what you lot get up to). Some of the headlines, as it were, included:

– Two large exhibitions
– Working with almost 1000 young people and adults with photography, film & animation workshops
– Two stages at two festivals
– Three releases by the record label
– Opening of Strong Island Co

So if you’ve ever wondered what a year in Strong Island is like, here is part one, covering the first six months of January through to June. Part 2 later this week!

JANUARY

Strong Island went straight in to a hectic first month of 2014 with a few ongoing projects running through from 2013. Our main 2013 project was Creating Balance which brought together ten Portsmouth artists/designers and teamed them up with 10 Portsmouth photographers, with all groups given an Anglepoise lamp for inspiration. The project had heavy coverage in national newspapers and had two very successful exhibitions in 2013, one in London at the London Design Festival and one in Winchester. In Late January we opened the Creating Balance exhibition at Aspex Gallery in Portsmouth, with an opening night that was the busiest yet for the gallery.

Back in November we had joined the Portsmouth Shipbuilding consortium as one of the founding members and the month saw the new website going up and the continued lobbying of trying to continue shipbuilding in the city.

Our animation project with young people from Portsmouth Autism Support Network finished with a film screening at John Pound Centre. The film was written, designed and animated by the group who also recorded all their own music and sound effects. The project was part of Artswork’s Strong Voices programme of activities and involved working with Portsmouth’s Arthur Conan Doyle Collection.

Creating Balance (1)

Creating Balance (2)

FEBRUARY

February was a busy month for Strong Island Media with many children and young people workshops in film, animation and photography in Portsmouth, Basingstoke and Gosport. We also worked with the University of Portsmouth and Sharon Court on the Far From Home project which connected university students with ex-service personnel and their families.

Our 4th Strong Island Homebrew competition saw the most brews entered in the history of the competition. The winner went on to be brewed by Irving & Co and sold in pubs and bars in Portsmouth and beyond.

February also saw the launch of Strong Island Recordings’ first album: the awesome Something by Yoofs. The band and the release were featured on many websites including Vice.

4th Annual Strong Island Homebrew Competition

MARCH

Possibly the businest month ever for Strong Island media with a solid month spent in Winchester on a Lottery Heritage Fund project with Winchester Theatre Royal and ten groups from 9 Winchester schools. Each school had two days on the project, the first day a film or animation workshop and the second spent writing & filming or animating their own film about the history of the theatre. The project involved working with almost 250 young people with 10 films produced.

The month also included filming at night with Portsmouth visual artist Jez Stevens on a film commission from Portsmouth Historic Dockyard. Jez created a number of projections on both the soon to be opened Babcock Galleries and The Submarine Museum. The films were used to promote the opening of both cultural attractions.

In March the Tricorn exhibition opened at Portsmouth City Museum and included two aspects that Strong Island had worked on. The first was the large community photography panel. We had in previous months asked people to submit their photography of the Tricorn and the best images were put together in to a large wall section. Strong Island also worked with nine local artists, photographers and designers in producing the Tricorn Artist Series of prints depicting the structure. These prints were displayed in the exhibition and on sale in the museum shop.

The Far From Home project exhibition was held in the brand new exhibition space in the new Eldon wing of Portsmouth University. The exhibition included photography, film, illustration and more by final year students, work inspired by the lives of local ex-service personnel and families. The exhibition saw all participants come down and enjoy the event.

Kings Worthy

St Bede Group B

Westgate

Tricorn Exhibition

Tricorn Exhibition

APRIL

With the arrival of the sun and spring a new film project began with two schools as part of the Entrenched Project, working in partnership with Hampshire County Council and two other Hampshire based production companies. Strong Island Media worked with Crofton School in Stubbington and Wildern School in Whiteley on films relating to the First World War.

Workshops also began on the My Life project, run with the award winning SPUD group. The film & photography workshops begun with a youth group in Netley View, focusing on their local community and how young people are represented.

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IMG_1902

MAY

In the run up to the end of May’s Portsmouth Street Games event at Guildhall Square three short teaser films were produced by Strong Island Media featuring My Dog Sighs, Effraim Catlow & Most Wanted, showcasing the street art, BMX and street dance aspects of the event.

The My Life project continued, this time working with a group of young carers in Romsey who created a film that tried to tackle local misconceptions on young people and their contribution to society. Their film was screened to their friends and family and local dignitaries. A third group for the My Life project was a youth group in Burley in the New Forest. The group focused on photographing their local areas looking for what made the area both good and bad to live in as a young person. The group exhibited their photography at a final exhibition to family and local councillors.

Burley Photo Exhibition

My Life Project - Burley

My Life Project - Burley

My Life Project - Burley

JUNE

The month began with the Portsmouth Street Games weekend. Strong Island Media were the official media partners for the event and produced a film for the organisers and participants.

A series of four adult photography workshops for Chichester Harbour Conservancy began, with them running through the summer months. The workshops looked at photography in Bosham, on the beach of Hayling Island and from the Solar Heritage boat out in the harbour. Photography workshops were also given to GCSE students from the Chichester High School for Boys at Chichester Harbour Conservancy’s education centre at Dell Quay. For the third year running these workshops introduced photography skills on ‘walkshops’ around the harbour shoreline.

Strong Island worked for Anglepoise through to June producing a series of short films on four of their product collections, these films were for their new website. The films can be viewed HERE.

June also saw the release from Strong Island Recordings of the Sandscrape EP by GANG.

Conservancy Photo Workshop - People 2014

Conservancy Photo Workshop - People 2014

Conservancy Sailing Photography Workshop

Conservancy Sunset Workshop

Conservancy Photo Workshop - Chichester High School for Boys

Victorious Festival 2014

Strong Island Media have just released a short video focusing on the music at this summers Victorious Festival on the Vimeo page. Those of you with a keen eye will see local bands Blackfoot Circle, Kassassin Street, Jerry Williams, The Shutka Champions, The Southsea Alternative Choir and many more.

Victorious Festival 2014 from Strong Island Media on Vimeo.

If that brought back some amazing memories or you missed out then make sure you get yourself one of the early bird tickets for next years event on 29th and 30th August 2015. Early bird tickets are £18 and you can get your hands on some HERE.

You can read our review of Victorious HERE.

IG Grzegorz Kopacz 2
Photo by Grzegorz Kopacz

‘Pathway to Anywhere’ Short Film with Chichester High School For Girls

It has been a really busy year so far at Strong Island Media and we’ll be detailing some of the art/media/education projects we have been working on all over the south coast here on Strong Island from now on.

This month we worked with a group of Year 11 pupils from Chichester High School for Girls on a short art film focusing on their perceptions of Chichester Harbour. The pupils filmed and recorded field recordings on a walk from Fishbourne to Dell Quay and then wrote a poem describing what their they felt about the harbour’s geography, wildlife, history and more. The workshop was delivered by Strong Island Media for Chichester Harbour Conservancy and can be viewed below:

Next »

Archives

Above Western Parade

The other day I got to go up on to the roof of a house on Western parade with a great view over the common, Southsea and The Solent. Always interesting seeing Southsea in new ways. Below are some photos (click on ‘Read More’ to see more plus there are more over on Forever Circling).

The Fog

Anyone who was out in Southsea and some surrounding areas would have witnessed the rolling fog that made it’s way inland this Sunday. Creeping past the Isle of Wight and finally making it’s way to the beach and taking people by total surprise. Hundreds of people were out having BBQs and generally enjoying the sun when all of a sudden things got weird when you could see your breath in the air and pockets of mist were passing right in front of your eyes. It’s rare to see this during day and normally only occurs first thing in the morning, so this was pretty cool to see.

spinnaker-sunny

spinnaker-fog

Check out some more photos of “The Fog’ over on my Flickr Photostream..

Vintage Photography – Sunny Southsea

Big thanks to Khalid who sent over these vintage photographs scanned from The Images of Portsmouth (1993). We have a small selection so I’ll put one page up each week.

Love this first shot of the band stand on the common in the 1920s showing how the site was originally used before the Skatepark was built around it in the 70s. So many deckchairs, it must have been big business back then. It’s a shame they didn’t keep the bandstand as it was with the little steps and iron railing. It’s a little different NOW as Marcus’s ariel shot shows. Click the image to see the high res scan up close.

Bricks & More Ta

Illustration – Tristan

Southsea Strong Island Celebrates

I just can’t find the right images for this! Strong Island is 1 whole year old this Sunday the 27th. Time surely does fly hey. Meet us for a beer if you’re out and about. I think there’s something going on Albert Road this Sunday too…

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and on another note…

southsea_weather

Local Designer/Photographer – Weaver

I just found these great illustrations from local web designer and photographer Weaver on one of my random web travels. I’m loving the Hilsea Lido and Carlton Cinema depictions. Check out Weavers Flickr for more Portsmouth illustrations and a whole bunch of local photography and more besides. They would make amazing prints i think you’ll agree.




CHAOS – 20 years & out!

20 years!!!! That has to go in the books as Southsea longest running night? Give or take, most people you bump in to have been to a least one Chaos night, and most spent a grimy late one down the pier dancing like idiots and spilling Newcastle Brown all over the place. I’ve a lot of fond memories of the earlier days at Chaos, mostly after skating and sitting in the pub saying I’m not going. Not this week. Then 8 pints later jumping in a taxi…

If you have any stories or cool photos from Chaos we’d love to see them. Or even some of the old flyers. There have been some pretty interesting designs over the years. I’ll always remember the photo flyer of the kid on the dance floor with a girl and his ‘wandering hands’.

Jay Dunstan got in contact and had this to say:

“To coincide with our 20th Birthday on Saturday 26th November – we’re announcing that this will be the last ever “Chaos”.

Starting in 1991 at South Parade Pier, moving to the Wedgewood rooms in 2008 – we’ve been crowned the South Coasts longest running Independent Club night, winning The Guide Awards “Best club night”, “Best DJs” (x 2) and the promoters Ped & Jay being awarded a special award for contribution to the Portsmouth Music Scene. Chaos has provided Dj’s and club nights at Guilfest, Southsea Fest & Isle of Wight Festivals.

Having been a constant in our lives and the Portsmouth clubbing & music scene for 2 decades – Its been a very tough decision to stop the regular club night. But we feel that now is the best time to unplug the speakers for the last time.

Chaos was always quite literally about being ‘alternative’ – alternative in music policy, but also offering an alternative to the traditional and mainstream clubs. Our ethos was always simple – play music we liked, to people to we liked & do it prime time on a Saturday night 52 weeks a year!

Our feeling is that the current scene is very different now and although still loving every element of the gigs, festivals and guitars – a regular club night offering everything we did, now isn’t whats required. Clubbers will always want an alternative, but the music scene is now so split and venues, pubs & clubs are all competing for survival – we felt it was a good opportunity to step back, take a deep breath & raise a glass to rock n roll!

We want to thank everyone who has contributed to the success of Chaos over the last 20 years – venue managers, bar staff & door stewards – sound & light technicians – – street teams – performers & bands and of course the roll call of DJ’s past & present that have provided the soundtrack to so, so, so many silly, drunken and above all fun Saturday nights.

Hey ho, lets go!”

The 20th Birthday & Last EVER Chaos – Saturday 26th November 2011

Flyer: Chaos Flickr

Created Local – Inksquatch

Here’s an interesting little blog I stumbled upon. Inksquatch are a collective of Portsmouth based artists, illustrators and designers that comprises of four people working on anything from books, maps, sculptures, bags, badges, you name it from the sound of things. Check out their BLOG and WEBSITE for more info.

southsea-flats

Southsea Flats by Cat

Holy Cody Batman

Cody needs no introductions, ever. The nicest guy you’ll ever meet with a heart of a gold and the skateboard mentality of an escaped mental patient.

If you need conformation of that statement then check this photo I grabbed from some site called Facebook. Off the clubhouse roof into the flat bank down Southsea Skatepark. Nuts…

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Shortly after I posted this insane photo of Cody going nuts down the skatepark, he sent a reply. Thought i’d post it up so people that know him can have a read.

“Thank u for the nice word. I just have to say thank you to all the peeps and friends that have help and shape me as a sk8er and as a human being. The love that i have been shown over the years is so big. The friend and peeps i have met and change my life and change my path to some thing good. I truly say it with my heart that i love you all and i hope to make more friends and to have more good time. Here a shout out to all the u.k sk8 scene and the southsea boys and girl sk8er or not, much love. and to the guys like strong island crew and bored sk8 for keeping the u.k. scene going. So if u up for a sk8 drink or chill u find me in southsea. 1 love bye cody x”

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Nike Football’s ‘Risk Everything’ by Portsmouth Studio ilovedust – Exclusive Interview

In the last few weeks Nike launched ‘Risk Everything’ their new football marketing campaign that features the England football team as well as other players from all around the world including Cristiano Ronaldo & Neymar Jr. Risk Everything also includes the new England kit for the 2014 World Cup with striking imagery of the players and the three lions. The artwork & branding of this vast, international marketing campaign by one of the largest brands in the World was created by Portsmouth’s very own award winning ilovedust design studio, located at the heart of the city. Established in 2003 the company and design team have grown dramatically, working with international brands as well as on local projects. Strong Island caught up with ilovedust’s Matt Howarth, senior designer, and found out more about ILD’s involvement with Nike’s Risk Everything:

ilovedust has been working with Nike for some time, can you give us a quick history of how you hooked up with them initially? Some of the past projects with them that you guys have been particularly stoked on?

We’ve been working for Nike for the last 7 years, it all started off with an illustration for a Jordan x Levis 501 project back when we were a small 4 man studio, i guess we did a pretty good job and the word spread internally at Nike world headquarters that ilovedust knew their shit! Since then we’ve grown our relationship year on year and been lucky enough to meet some inspiring people and work on some great projects along the way.

Can you give us some background on when and how you guys got involved in the England World Cup promotional branding and Risk Everything?

The initial brief for the “Risk Everything” campaign came from advertising agent Wieden & Kennady (W+K) in Portland, Oregon, over the years we have a made a few friends there and they emailed us way back in September saying they’ve got the perfect project for us! The project became so big that we ended up working directly with the Nike Football department directly.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust

From what has been released already I’ve seen the mural on the Southbank of Jack Wilshire & Wayne Rooney the backdrop for the England team for their World Cup kit, retail displays and more, it is clearly a huge project, can you break down what is involved in a project of this scale?

Oh god… where to start!! Initially W+K briefed us to create illustrations for their 5 top footballers to be used in a print campaign (these will released in a couple of weeks), then Nike Football tasked us with creating illustrations for 7 different countries which Nike will be sponsoring at the World Cup, these would be used online and across retail destinations in each of the 7 countries. Since all of these have been completed we’ve been contacted by W+K London, Amsterdam, Rio and Tokyo for additional illustrations, this is where the Wayne Rooney/Jack Wilshere piece comes in to play, curated by W+K London and currently on display on the Southbank.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (5)

With Risk Everything you guys have stamped your distinct signature style all over it, what level of creative control do Dust and the team have in the collaboration with Nike?

When the brief came in it referenced a lot of our work, the client had a distinct idea of what they wanted, we took it, run with it, and made it better. Luckily we have good, open relationships with our clients, and we know a thing or two about football, so they trusted us.

As well as having your main studio in Portsmouth you have a studio in Portland, working with a brand the size of Nike and a project of this scale have there been practical issues with working with a brand on the other side of the World? Advantages?

We’ve visited Nike HQ 3 times during this project and our small studio in Portland has allowed us to work on the project in real time with the clients. We’re used to being 8 hours ahead of them everyday, and working until midnight is not uncommon, so being able to work and get feedback instantaneously was a real advantage.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (1)

The ilovedust lion is the striking backdrop for the England team in the new Nike kit in the run up to the World Cup, what design constraints did you experience (if any) with working with essentially a national sporting icon? Were the FA involved in sign-off?

This project was a fun one to work on with hardly any design restraints, and as far as we know The FA were not involved in sign-off, but as with all Nike work it had to go through legal checks, we we’re pretty safe with the 3 lions.

The lion and associated artwork are already gracing huge sports retailers’ windows plus on TV adverts, how does if feel seeing your work on this level in the UK?

It’s always nice to see months of hard work pay off when it’s released to the world – a bit surreal to see it in shop windows in your hometown!

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust

I’m assuming there is still much more to come in the run up to June and the World Cup? Will you guys be getting out to Rio?

Yes, lots more to come. The “Risk Everything” campaign will run beyond the World Cup and into next season so we have started to work on a different style of illustration for Europe’s top clubs; Barca, Man Utd, PSG, Juventus etc etc

ILD is home to some die hard Portsmouth FC fans, ever think about what you could do in regards to the club in respect to design? Maybe a new kit for 2014/2015 season?

Ha, the current kit’s not too bad but i’m sure we could improve it if given the chance!

Without letting too many cats out of the bag, what other projects are you guys working on for 2014?

Some very cool projects in the pipeline, one for Pepsi which is also World Cup related, we’re continuing to work with Microsoft for the launch of Xbox One’s Sunset Overdrive computer game in 2015, hmmm what else… lots more Nike that’s for sure, a few bits for Red Bull and a couple of top secret projects which you’ll have to wait for… sorry!

The Risk Everything artwork continues to roll out through the press and on TV, below are some images of the artwork already in the wild, be sure to keep up with the ILD website, blog, Twitter, Instagram & Behance to see more.

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (3)

Nike Football's 'Risk Everything' by Portsmouth Studio ilovedust (4)

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