20 years!!!! That has to go in the books as Southsea longest running night? Give or take, most people you bump in to have been to a least one Chaos night, and most spent a grimy late one down the pier dancing like idiots and spilling Newcastle Brown all over the place. I’ve a lot of fond memories of the earlier days at Chaos, mostly after skating and sitting in the pub saying I’m not going. Not this week. Then 8 pints later jumping in a taxi…
If you have any stories or cool photos from Chaos we’d love to see them. Or even some of the old flyers. There have been some pretty interesting designs over the years. I’ll always remember the photo flyer of the kid on the dance floor with a girl and his ‘wandering hands’.
Jay Dunstan got in contact and had this to say:
“To coincide with our 20th Birthday on Saturday 26th November – we’re announcing that this will be the last ever “Chaos”.
Starting in 1991 at South Parade Pier, moving to the Wedgewood rooms in 2008 – we’ve been crowned the South Coasts longest running Independent Club night, winning The Guide Awards “Best club night”, “Best DJs” (x 2) and the promoters Ped & Jay being awarded a special award for contribution to the Portsmouth Music Scene. Chaos has provided Dj’s and club nights at Guilfest, Southsea Fest & Isle of Wight Festivals.
Having been a constant in our lives and the Portsmouth clubbing & music scene for 2 decades – Its been a very tough decision to stop the regular club night. But we feel that now is the best time to unplug the speakers for the last time.
Chaos was always quite literally about being ‘alternative’ – alternative in music policy, but also offering an alternative to the traditional and mainstream clubs. Our ethos was always simple – play music we liked, to people to we liked & do it prime time on a Saturday night 52 weeks a year!
Our feeling is that the current scene is very different now and although still loving every element of the gigs, festivals and guitars – a regular club night offering everything we did, now isn’t whats required. Clubbers will always want an alternative, but the music scene is now so split and venues, pubs & clubs are all competing for survival – we felt it was a good opportunity to step back, take a deep breath & raise a glass to rock n roll!
We want to thank everyone who has contributed to the success of Chaos over the last 20 years – venue managers, bar staff & door stewards – sound & light technicians – – street teams – performers & bands and of course the roll call of DJ’s past & present that have provided the soundtrack to so, so, so many silly, drunken and above all fun Saturday nights.
Hey ho, lets go!”
The 20th Birthday & Last EVER Chaos – Saturday 26th November 2011
Flyer: Chaos Flickr
In the last few weeks Nike launched ‘Risk Everything’ their new football marketing campaign that features the England football team as well as other players from all around the world including Cristiano Ronaldo & Neymar Jr. Risk Everything also includes the new England kit for the 2014 World Cup with striking imagery of the players and the three lions. The artwork & branding of this vast, international marketing campaign by one of the largest brands in the World was created by Portsmouth’s very own award winning ilovedust design studio, located at the heart of the city. Established in 2003 the company and design team have grown dramatically, working with international brands as well as on local projects. Strong Island caught up with ilovedust’s Matt Howarth, senior designer, and found out more about ILD’s involvement with Nike’s Risk Everything:
ilovedust has been working with Nike for some time, can you give us a quick history of how you hooked up with them initially? Some of the past projects with them that you guys have been particularly stoked on?
We’ve been working for Nike for the last 7 years, it all started off with an illustration for a Jordan x Levis 501 project back when we were a small 4 man studio, i guess we did a pretty good job and the word spread internally at Nike world headquarters that ilovedust knew their shit! Since then we’ve grown our relationship year on year and been lucky enough to meet some inspiring people and work on some great projects along the way.
Can you give us some background on when and how you guys got involved in the England World Cup promotional branding and Risk Everything?
The initial brief for the “Risk Everything” campaign came from advertising agent Wieden & Kennady (W+K) in Portland, Oregon, over the years we have a made a few friends there and they emailed us way back in September saying they’ve got the perfect project for us! The project became so big that we ended up working directly with the Nike Football department directly.
From what has been released already I’ve seen the mural on the Southbank of Jack Wilshire & Wayne Rooney the backdrop for the England team for their World Cup kit, retail displays and more, it is clearly a huge project, can you break down what is involved in a project of this scale?
Oh god… where to start!! Initially W+K briefed us to create illustrations for their 5 top footballers to be used in a print campaign (these will released in a couple of weeks), then Nike Football tasked us with creating illustrations for 7 different countries which Nike will be sponsoring at the World Cup, these would be used online and across retail destinations in each of the 7 countries. Since all of these have been completed we’ve been contacted by W+K London, Amsterdam, Rio and Tokyo for additional illustrations, this is where the Wayne Rooney/Jack Wilshere piece comes in to play, curated by W+K London and currently on display on the Southbank.
With Risk Everything you guys have stamped your distinct signature style all over it, what level of creative control do Dust and the team have in the collaboration with Nike?
When the brief came in it referenced a lot of our work, the client had a distinct idea of what they wanted, we took it, run with it, and made it better. Luckily we have good, open relationships with our clients, and we know a thing or two about football, so they trusted us.
As well as having your main studio in Portsmouth you have a studio in Portland, working with a brand the size of Nike and a project of this scale have there been practical issues with working with a brand on the other side of the World? Advantages?
We’ve visited Nike HQ 3 times during this project and our small studio in Portland has allowed us to work on the project in real time with the clients. We’re used to being 8 hours ahead of them everyday, and working until midnight is not uncommon, so being able to work and get feedback instantaneously was a real advantage.
The ilovedust lion is the striking backdrop for the England team in the new Nike kit in the run up to the World Cup, what design constraints did you experience (if any) with working with essentially a national sporting icon? Were the FA involved in sign-off?
This project was a fun one to work on with hardly any design restraints, and as far as we know The FA were not involved in sign-off, but as with all Nike work it had to go through legal checks, we we’re pretty safe with the 3 lions.
The lion and associated artwork are already gracing huge sports retailers’ windows plus on TV adverts, how does if feel seeing your work on this level in the UK?
It’s always nice to see months of hard work pay off when it’s released to the world – a bit surreal to see it in shop windows in your hometown!
I’m assuming there is still much more to come in the run up to June and the World Cup? Will you guys be getting out to Rio?
Yes, lots more to come. The “Risk Everything” campaign will run beyond the World Cup and into next season so we have started to work on a different style of illustration for Europe’s top clubs; Barca, Man Utd, PSG, Juventus etc etc
ILD is home to some die hard Portsmouth FC fans, ever think about what you could do in regards to the club in respect to design? Maybe a new kit for 2014/2015 season?
Ha, the current kit’s not too bad but i’m sure we could improve it if given the chance!
Without letting too many cats out of the bag, what other projects are you guys working on for 2014?
Some very cool projects in the pipeline, one for Pepsi which is also World Cup related, we’re continuing to work with Microsoft for the launch of Xbox One’s Sunset Overdrive computer game in 2015, hmmm what else… lots more Nike that’s for sure, a few bits for Red Bull and a couple of top secret projects which you’ll have to wait for… sorry!
The Risk Everything artwork continues to roll out through the press and on TV, below are some images of the artwork already in the wild, be sure to keep up with the ILD website, blog, Twitter, Instagram & Behance to see more.
Check the Skate Library for the first of a growing list of old Southsea photos including this one of Lance Mountain grinding the Law Courts back in 1988 (photo by Tim Leighton-Boyce).
I’ve been following Pompeyshoes on Flickr for a while now, yet somehow missed this great shot of a sunset down on the seafront. Be sure to check his Portsmouth & Southsea set for more great photos and interesting perspectives.